:root {
  --paper: #f7f6f1;
  --surface: #ffffff;
  --ink: #0b0b0b;
  --line: #d8d6ce;
  --line-dark: #a7a49b;
  --soft: #ebeae4;
  --accent: #dce89f;
  --accent-strong: #c9dd72;
  --header-height: 64px;
  --radius: 22px;
  --page: min(1500px, calc(100vw - 64px));
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  overflow-x: clip;
  margin: 0;
  color: var(--ink);
  background-color: var(--paper);
  background-image: radial-gradient(circle, rgba(11, 11, 11, 0.17) 1px, transparent 1.15px);
  background-size: 28px 28px;
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 17px;
  line-height: 1.48;
  text-rendering: optimizeLegibility;
}

body::before {
  position: fixed;
  inset: 0;
  z-index: -1;
  content: "";
  background: linear-gradient(180deg, rgba(247, 246, 241, 0.4), rgba(247, 246, 241, 0.78));
  pointer-events: none;
}

button,
input,
textarea {
  color: inherit;
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button {
  border: 0;
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

[hidden] {
  display: none !important;
}

::selection {
  color: var(--ink);
  background: var(--accent-strong);
}

:focus-visible {
  outline: 3px solid var(--ink);
  outline-offset: 4px;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 10px;
  left: 10px;
  z-index: 100;
  padding: 12px 16px;
  color: #fff;
  background: var(--ink);
  border-radius: 999px;
  font-size: 14px;
  font-weight: 700;
  transform: translateY(-140%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: fixed;
  top: 14px;
  left: 50%;
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  width: calc(100% - 40px);
  max-width: 1880px;
  min-height: var(--header-height);
  margin: 0;
  padding: 8px 12px 8px 18px;
  background: rgba(255, 255, 255, 0.94);
  border: 1px solid rgba(11, 11, 11, 0.12);
  border-radius: 20px;
  box-shadow: 0 8px 30px rgba(11, 11, 11, 0.06);
  transform: translateX(-50%);
}

.identity {
  display: inline-flex;
  align-items: center;
  justify-self: start;
  gap: 11px;
  width: max-content;
  text-decoration: none;
  font-size: 18px;
  font-weight: 720;
  letter-spacing: -0.03em;
}

.identity img {
  width: 42px;
  height: 42px;
  object-fit: cover;
  object-position: 50% 24%;
  border: 1px solid var(--ink);
  border-radius: 50%;
  filter: grayscale(1);
}

.main-nav {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 4px;
  padding: 4px;
  color: #fff;
  background: var(--ink);
  border-radius: 999px;
}

.main-nav a {
  min-width: 98px;
  padding: 9px 18px;
  border-radius: 999px;
  text-align: center;
  text-decoration: none;
  font-size: 14px;
  font-weight: 700;
}

.main-nav a.is-active {
  color: var(--ink);
  background: #fff;
}

.header-balance {
  width: 160px;
  justify-self: end;
}

main {
  min-height: 80vh;
}

.view {
  width: 100%;
}

.hero {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  width: min(1500px, calc(100% - 40px));
  min-height: calc(100svh - 100px);
  margin: 0 auto;
  padding: 98px 20px 76px;
  text-align: center;
}

.eyebrow,
.section-kicker {
  margin: 0;
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.14em;
  line-height: 1.2;
  text-transform: uppercase;
}

.hero h1 {
  max-width: 1450px;
  margin: 28px auto 32px;
  font-size: clamp(70px, 7.6vw, 132px);
  font-weight: 560;
  letter-spacing: -0.072em;
  line-height: 0.88;
}

.signal-highlight {
  position: relative;
  z-index: 0;
  display: inline-block;
}

.signal-highlight::before {
  position: absolute;
  right: -0.04em;
  bottom: 0.08em;
  left: -0.02em;
  z-index: -1;
  height: 0.17em;
  content: "";
  background: var(--accent-strong);
  border-radius: 100% 25% 85% 30%;
  transform: rotate(-1.1deg) scaleX(0);
  transform-origin: left center;
  animation: highlight-in 900ms 260ms cubic-bezier(0.2, 0.75, 0.2, 1) forwards;
}

.signal-highlight::after {
  position: absolute;
  right: -0.09em;
  bottom: 0.05em;
  width: 0.12em;
  height: 0.12em;
  content: "";
  background: var(--ink);
  border: 0.035em solid var(--paper);
  border-radius: 50%;
  opacity: 0;
  animation: dot-in 300ms 1060ms ease forwards;
}

@keyframes highlight-in {
  to { transform: rotate(-1.1deg) scaleX(1); }
}

@keyframes dot-in {
  to { opacity: 1; }
}

.hero-copy {
  display: grid;
  gap: 12px;
  max-width: 900px;
  margin: 0 auto;
}

.hero-copy p {
  margin: 0;
  font-size: clamp(18px, 1.45vw, 24px);
  line-height: 1.42;
}

.hero-copy strong {
  font-weight: 720;
}

.primary-cta {
  display: inline-flex;
  align-items: center;
  gap: 18px;
  margin-top: 32px;
  padding: 8px 8px 8px 22px;
  background: var(--accent);
  border: 1px solid var(--ink);
  border-radius: 999px;
  text-decoration: none;
  font-size: 15px;
  font-weight: 740;
  transition: transform 180ms ease, background 180ms ease;
}

.primary-cta > span {
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  color: #fff;
  background: var(--ink);
  border-radius: 50%;
  font-size: 18px;
  line-height: 1;
}

.primary-cta > .cta-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
}

.primary-cta > .cta-arrow svg {
  display: block;
  width: 18px;
  height: 18px;
  fill: none;
  stroke: currentColor;
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.primary-cta:hover {
  background: var(--accent-strong);
  transform: translateY(-2px);
}

/* Overview: short editorial introduction, not a second project index. */
.about-hero,
.about-story,
.about-method {
  width: var(--page);
  margin-inline: auto;
}

.about-hero {
  position: relative;
  display: grid;
  grid-template-columns: 1fr;
  grid-template-rows: auto auto auto;
  align-content: start;
  min-height: 0;
  margin-top: 108px;
  padding: clamp(44px, 5vw, 78px);
  overflow: hidden;
  background:
    radial-gradient(circle at 12% 86%, rgba(201, 221, 114, 0.3), transparent 26%),
    linear-gradient(135deg, rgba(255, 255, 255, 0.86), rgba(247, 246, 241, 0.56));
  border: 1px solid rgba(11, 11, 11, 0.18);
  border-radius: 34px;
  box-shadow: 0 28px 80px rgba(11, 11, 11, 0.055);
}

.about-hero::before {
  position: absolute;
  top: 30px;
  right: 32px;
  width: 78px;
  height: 78px;
  content: "";
  border-top: 1px solid rgba(11, 11, 11, 0.25);
  border-right: 1px solid rgba(11, 11, 11, 0.25);
  border-radius: 0 22px 0 0;
  pointer-events: none;
}

.about-hero-meta,
.about-hero-foot {
  display: flex;
}

.about-hero-foot {
  display: grid;
  grid-template-columns: minmax(250px, 0.32fr) minmax(0, 1fr);
  gap: clamp(48px, 7vw, 120px);
  align-items: center;
}

.about-hero-meta,
.about-hero h1 {
  grid-column: 1 / -1;
}

.tenure {
  display: grid;
  flex: 0 0 auto;
  margin: 0;
  text-align: right;
  line-height: 1.15;
}

.tenure strong {
  font-size: 18px;
}

.tenure span {
  font-size: 14px;
}

.about-hero h1 {
  max-width: 1260px;
  margin: 44px auto 62px;
  font-size: clamp(54px, 5.8vw, 98px);
  font-weight: 420;
  letter-spacing: -0.058em;
  line-height: 0.96;
  text-align: center;
}

.about-hero h1 > span:first-child {
  display: block;
  margin-bottom: 0.08em;
  font-weight: 390;
}

.about-hero h1 strong {
  font-weight: 680;
}

.about-hero h1 em,
.about-method-heading h2 em {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  letter-spacing: -0.06em;
}

.about-hero h1 em {
  white-space: nowrap;
}

.about-hero-intro {
  max-width: 820px;
  padding-left: clamp(28px, 4vw, 62px);
  border-left: 1px solid rgba(11, 11, 11, 0.2);
}

.about-hero-intro > p {
  max-width: 940px;
  margin: 0 0 18px;
  font-size: clamp(19px, 1.42vw, 25px);
  line-height: 1.55;
}

.about-hero-intro > p:last-of-type {
  margin-bottom: 0;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 30px;
}

.hero-actions .primary-cta,
.hero-actions .secondary-cta {
  align-self: flex-start;
  min-height: 52px;
  margin-top: 0;
}

.hero-contact-cta img {
  width: 21px;
  height: 21px;
}

.about-hero-intro > .hero-proof {
  display: flex;
  align-items: center;
  gap: 10px;
  width: fit-content;
  max-width: 100%;
  margin: 22px 0 0;
  font-size: 15px;
  letter-spacing: -0.01em;
  line-height: 1.35;
}

.hero-proof > span {
  display: grid;
  width: 24px;
  height: 24px;
  flex: 0 0 auto;
  place-items: center;
  color: var(--ink);
  background: var(--accent);
  border: 1px solid var(--ink);
  border-radius: 50%;
  font-size: 13px;
  font-weight: 800;
}

.hero-proof strong {
  font-weight: 680;
}

.about-hero-portrait {
  position: relative;
  width: min(100%, 390px);
  margin: 0;
}

.about-hero-portrait::before {
  position: absolute;
  inset: 18px -14px -14px 18px;
  z-index: -1;
  content: "";
  background: var(--accent);
  border: 1px solid rgba(11, 11, 11, 0.28);
  border-radius: 50% 50% 25px 25px;
  transform: rotate(-2.5deg);
}

.about-hero-portrait img {
  display: block;
  width: 100%;
  height: auto;
  background: #ebe9e3;
  border: 1px solid rgba(11, 11, 11, 0.3);
  border-radius: 50% 50% 24px 24px;
  filter: grayscale(1);
  transition: transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.about-hero-portrait:hover img {
  transform: translateY(-6px);
}

.about-hero-portrait figcaption {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  padding: 14px 24px 0 34px;
  font-size: 14px;
  font-weight: 500;
}

.about-hero-portrait figcaption span {
  text-align: right;
}

.about-hero-portrait figcaption strong,
.about-hero-portrait figcaption span {
  white-space: nowrap;
}

.accent-mark {
  position: relative;
  z-index: 0;
  display: inline-block;
}

.accent-mark::after {
  position: absolute;
  right: -0.03em;
  bottom: -0.045em;
  left: -0.03em;
  z-index: -1;
  height: 0.105em;
  content: "";
  background: var(--accent-strong);
  border-radius: 999px;
  transform: scaleX(0);
  transform-origin: left center;
  animation: accent-draw 700ms 180ms cubic-bezier(0.2, 0.75, 0.2, 1) forwards;
}

@keyframes accent-draw {
  to { transform: scaleX(1); }
}

.about-story {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(480px, 1.08fr);
  gap: clamp(60px, 7vw, 120px);
  align-items: start;
  padding: 118px 0 150px;
}

.about-story > * {
  min-width: 0;
}

.about-narrative {
  padding-top: 14px;
}

.about-narrative h2,
.about-method-heading h2 {
  margin: 24px 0 46px;
  font-size: clamp(56px, 6.1vw, 104px);
  font-weight: 570;
  letter-spacing: -0.068em;
  line-height: 0.92;
}

.about-narrative h2 {
  font-size: clamp(52px, 5.5vw, 94px);
  font-weight: 470;
}

.about-narrative h2 em {
  font-family: Georgia, "Times New Roman", serif;
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.055em;
}

.about-copy {
  display: grid;
  gap: 24px;
  max-width: 880px;
}

.about-copy p {
  margin: 0;
  font-size: clamp(18px, 1.28vw, 22px);
  line-height: 1.55;
}

.about-copy strong {
  font-weight: 740;
}

.career-panel {
  position: sticky;
  top: 112px;
  min-height: 540px;
  padding: 22px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 24px;
  box-shadow: 0 24px 70px rgb(15 16 13 / 6%);
}

.career-heading {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 0;
  padding: 10px 12px 18px;
  color: var(--ink);
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.career-heading-icon {
  display: grid;
  width: 26px;
  height: 26px;
  flex: 0 0 auto;
  place-items: center;
  background: var(--accent);
  border: 1px solid var(--ink);
  border-radius: 50%;
}

.career-heading-icon svg {
  width: 15px;
  height: 15px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.8;
}

.career-tabs {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 6px;
  padding: 6px;
  background: #efeee9;
  border: 1px solid #deddd7;
  border-radius: 15px;
}

.career-tabs button {
  min-height: 54px;
  padding: 10px 12px;
  color: #55534d;
  background: transparent;
  border: 0;
  border-radius: 10px;
  cursor: pointer;
  font: inherit;
  font-size: 14px;
  font-weight: 680;
  line-height: 1.15;
  transition: color 180ms ease, background 180ms ease, box-shadow 180ms ease, transform 180ms ease;
}

.career-tabs button:hover {
  color: var(--ink);
  transform: translateY(-1px);
}

.career-tabs button.is-active {
  color: var(--ink);
  background: #fff;
  box-shadow: 0 6px 18px rgb(15 16 13 / 10%);
}

.career-tabs button:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 2px;
}

.career-panels {
  padding: 38px 18px 20px;
}

.career-stage[hidden] {
  display: none;
}

.career-stage.is-active {
  animation: career-panel-in 330ms cubic-bezier(0.2, 0.75, 0.2, 1) both;
}

.career-stage h3 {
  max-width: 520px;
  margin: 0;
  font-size: clamp(28px, 2.2vw, 40px);
  font-weight: 580;
  letter-spacing: -0.05em;
  line-height: 1;
}

.career-stage > p {
  max-width: 520px;
  margin: 16px 0 0;
  color: #44433e;
  font-size: 16px;
  line-height: 1.5;
}

.career-stage > ul {
  display: grid;
  gap: 0;
  width: 100%;
  padding: 22px 0 0;
  margin: 0;
  list-style: none;
}

.career-stage > ul > li {
  position: relative;
  padding: 12px 0 12px 24px;
  color: var(--ink);
  border-top: 1px solid #e3e1da;
  font-size: 16px;
  line-height: 1.35;
}

.career-stage > ul > li::before {
  position: absolute;
  top: 1.08em;
  left: 2px;
  width: 7px;
  height: 7px;
  content: "";
  background: var(--ink);
  border-radius: 50%;
}

@keyframes career-panel-in {
  from { opacity: 0; transform: translateY(8px); }
  to { opacity: 1; transform: translateY(0); }
}

.about-narrative .accent-mark::after {
  display: none;
}

.story-cta {
  margin-top: 42px;
}

.about-method {
  padding: 100px 0 130px;
}

.about-method-heading {
  display: block;
  max-width: 1220px;
}

.about-method-heading .section-kicker {
  grid-column: 1 / -1;
}

.about-method-heading h2 {
  margin-bottom: 0;
}

.about-range {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  margin-top: 96px;
}

.about-range article {
  position: relative;
  display: flex;
  flex-direction: column;
  min-width: 0;
  padding: 34px 34px 28px 0;
  border-top: 2px solid var(--ink);
}

.about-range article + article {
  padding-left: 34px;
  border-left: 1px solid var(--line-dark);
}

.about-range .range-label {
  display: inline-flex;
  align-self: flex-start;
  min-height: 34px;
  align-items: center;
  padding: 7px 12px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 740;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.about-range h3 {
  max-width: 390px;
  min-height: 2em;
  margin: 38px 0 18px;
  font-size: clamp(28px, 2.35vw, 42px);
  font-weight: 590;
  letter-spacing: -0.05em;
  line-height: 1;
}

.about-range p {
  max-width: 400px;
  min-height: 5em;
  margin: 0;
  font-size: 17px;
  line-height: 1.52;
}

.range-previews {
  position: relative;
  height: 238px;
  margin: 38px 0 10px;
  perspective: 1000px;
}

.range-previews figure {
  position: absolute;
  top: 12px;
  left: 14%;
  z-index: 3;
  width: 72%;
  height: 205px;
  margin: 0;
  overflow: hidden;
  background: #f5f4ef;
  border: 1px solid var(--line-dark);
  border-radius: 14px;
  box-shadow: 0 16px 34px rgb(15 16 13 / 12%);
  transform: translate3d(0, 0, 0) rotate(0deg);
  transform-origin: 50% 100%;
  transition: transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1), box-shadow 300ms ease;
}

.range-previews figure > a {
  display: block;
  width: 100%;
  height: 100%;
  cursor: pointer;
}

.range-previews figure:nth-child(2) {
  left: 2%;
  z-index: 1;
  transform: translateY(18px) rotate(-6deg) scale(0.96);
}

.range-previews figure:nth-child(3) {
  left: 26%;
  z-index: 2;
  transform: translateY(18px) rotate(6deg) scale(0.96);
}

.range-previews img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: top;
  background: #fff;
  transition: transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.range-previews-pages img {
  object-fit: cover;
  object-position: top center;
}

.range-previews:hover figure:first-child {
  transform: translateY(-9px) scale(1.02);
}

.range-previews:hover figure:nth-child(2) {
  transform: translate(-12px, 22px) rotate(-9deg) scale(0.96);
}

.range-previews:hover figure:nth-child(3) {
  transform: translate(12px, 22px) rotate(9deg) scale(0.96);
}

.range-link {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  margin-top: auto;
  padding-top: 28px;
  color: var(--ink);
  font-size: 15px;
  font-weight: 740;
  text-decoration: none;
}

.range-link span {
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  color: #fff;
  background: var(--ink);
  border-radius: 50%;
  transition: transform 200ms ease;
}

.range-link:hover span {
  transform: translateX(4px);
}

.about-belief {
  display: block;
  margin-top: 115px;
  padding: 72px 0 0;
  border-top: 1px solid var(--ink);
  text-align: center;
}

.belief-label {
  margin: 0 auto 34px;
  font-size: 14px !important;
  font-weight: 760 !important;
  letter-spacing: 0.13em !important;
  line-height: 1.2 !important;
  text-transform: uppercase;
}

.belief-statement {
  max-width: 980px;
  margin: 0 auto;
}

.belief-statement p {
  position: relative;
  max-width: 900px;
  margin: 0 auto;
  font-family: inherit;
  font-size: clamp(23px, 2vw, 35px);
  font-style: normal;
  font-weight: 430;
  letter-spacing: -0.035em;
  line-height: 1.35;
}

.belief-statement p + p {
  margin-top: 22px;
}

.belief-statement strong {
  background: linear-gradient(transparent 68%, var(--accent-strong) 68%);
  font-weight: 680;
}

.thought-final {
  display: block;
  opacity: 1;
  filter: blur(0);
  transform: translateY(0);
  transition:
    opacity 560ms cubic-bezier(0.2, 0.75, 0.2, 1),
    transform 560ms cubic-bezier(0.2, 0.75, 0.2, 1),
    filter 560ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.thought-typing {
  position: absolute;
  inset: 0;
  display: block;
  opacity: 0;
  transform: translateY(0);
  white-space: pre-line;
  text-align: center;
  transition:
    opacity 260ms ease,
    transform 360ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.thought-lead,
.thought-body {
  display: block;
}

.thought-lead {
  max-width: 760px;
  margin: 0 auto 18px;
  color: #55534d;
  font-size: 0.78em;
  letter-spacing: -0.02em;
}

.belief-statement.is-thinking .thought-final,
.belief-statement.is-settling .thought-final {
  opacity: 0;
  filter: blur(2px);
  transform: translateY(10px);
}

.belief-statement.is-thinking .thought-typing {
  opacity: 1;
}

.belief-statement.is-settling .thought-typing {
  opacity: 0;
  transform: translateY(-7px);
}

.belief-statement.is-thinking .thought-typing.is-active::after {
  display: inline-block;
  width: 2px;
  height: 0.86em;
  margin-left: 5px;
  background: var(--ink);
  content: "";
  vertical-align: -0.03em;
  animation: thought-caret 720ms steps(1, end) infinite;
}

.thought-status {
  display: flex;
  min-height: 25px;
  align-items: center;
  justify-content: center;
  gap: 8px;
  margin-top: 24px;
  opacity: 0;
  transform: translateY(7px);
  visibility: hidden;
  transition:
    opacity 420ms ease,
    transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.belief-statement.has-status .thought-status {
  opacity: 1;
  transform: translateY(0);
  visibility: visible;
}

.thought-status svg {
  width: 16px;
  height: 16px;
  fill: currentColor;
}

.thought-status span {
  color: #66645d;
  font-size: 14px;
  font-weight: 620;
  letter-spacing: -0.01em;
}

@keyframes thought-caret {
  0%, 48% { opacity: 1; }
  49%, 100% { opacity: 0; }
}

@keyframes thought-shimmer {
  to { background-position: -200% 0; }
}

.belief-signal {
  max-width: 1320px;
  margin: 96px auto 0;
  padding: 64px 0 0;
  border-top: 1px solid var(--ink);
}

.belief-signal h3 {
  max-width: 1080px;
  margin: 24px auto 0;
  font-size: clamp(36px, 4vw, 70px);
  font-weight: 430;
  letter-spacing: -0.065em;
  line-height: 1.02;
}

.belief-signal h3 strong {
  font-weight: 580;
}

.belief-signal h3 em {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
}

.belief-signal-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  padding: 0;
  margin: 54px 0 0;
  list-style: none;
}

.belief-signal-flow li {
  position: relative;
  display: flex;
  align-items: center;
  flex-direction: column;
  justify-content: center;
  min-height: 190px;
  padding: 28px 24px;
  text-align: center;
  border-top: 1px solid var(--ink);
  transition: background 220ms ease, transform 220ms ease;
}

.belief-signal-flow li + li {
  border-left: 1px solid var(--line-dark);
}

.signal-step-icon {
  grid-row: 1 / 3;
  align-self: center;
  width: 72px;
  height: 72px;
  margin: 0;
  object-fit: contain;
  filter: drop-shadow(0 10px 12px rgb(15 16 13 / 8%));
  transform: translateY(0) rotate(0deg);
  transition: transform 320ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.belief-signal-flow li:hover .signal-step-icon {
  transform: translateY(-7px) rotate(-2deg);
}

.belief-signal-flow strong {
  display: block;
  margin-top: 14px;
  background: none;
  font-size: clamp(19px, 1.45vw, 24px);
  font-weight: 620;
  letter-spacing: -0.04em;
  line-height: 1.05;
  white-space: nowrap;
}

.belief-signal-flow small {
  display: block;
  max-width: 250px;
  margin-top: 10px;
  font-size: 16px;
  line-height: 1.42;
}

.about-belief .belief-signal .signal-kicker {
  margin: 0 auto;
  font-size: 14px;
  font-weight: 780;
  letter-spacing: 0.12em;
  line-height: 1.2;
  text-transform: uppercase;
}

.about-belief .belief-signal .signal-intro,
.about-belief .belief-signal .signal-closing {
  max-width: 960px;
  margin: 34px auto 0;
  font-family: inherit;
  font-size: clamp(18px, 1.4vw, 23px);
  font-style: normal;
  font-weight: 420;
  letter-spacing: -0.02em;
  line-height: 1.65;
}

.about-belief .belief-signal .signal-intro strong {
  background: none;
  font-weight: 700;
}

.signal-context-map {
  display: grid;
  grid-template-columns: minmax(390px, 1.05fr) 48px minmax(190px, 0.55fr) 48px minmax(300px, 0.9fr);
  gap: 14px;
  align-items: center;
  max-width: 1120px;
  margin: 38px auto 0;
}

.signal-source-cluster {
  display: flex;
  flex-wrap: nowrap;
  gap: 9px;
  justify-content: flex-end;
}

.signal-source-cluster span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 38px;
  padding: 8px 13px 8px 10px;
  background: #fff;
  border: 1px solid #d9d7d0;
  border-radius: 999px;
  font-size: 15px;
  font-weight: 650;
}

.signal-source-cluster img {
  width: 20px;
  height: 20px;
  object-fit: contain;
}

.context-connector {
  position: relative;
  display: block;
  height: 1px;
  overflow: visible;
  background: var(--ink);
}

.context-connector::after {
  position: absolute;
  top: -4px;
  right: -1px;
  width: 8px;
  height: 8px;
  content: "";
  border-top: 1px solid var(--ink);
  border-right: 1px solid var(--ink);
  transform: rotate(45deg);
}

.context-connector i {
  position: absolute;
  top: -4px;
  left: 0;
  width: 9px;
  height: 9px;
  background: var(--accent-strong);
  border: 1px solid var(--ink);
  border-radius: 50%;
  animation: context-travel 2.8s ease-in-out infinite;
}

.context-node {
  position: relative;
  display: grid;
  gap: 4px;
  min-height: 82px;
  place-content: center;
  padding: 14px 18px;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--ink);
  border-radius: 18px;
  text-align: center;
}

.context-node small {
  font-size: 13px;
  line-height: 1.2;
}

.context-node strong {
  background: none;
  font-size: 20px;
  font-weight: 720;
  line-height: 1.05;
}

.context-brain {
  background: var(--accent);
  box-shadow: 0 0 0 0 rgb(191 221 80 / 0%);
  animation: brain-pulse 3.2s ease-in-out infinite;
}

.context-outcomes {
  display: grid;
  gap: 8px;
}

.context-outcomes > span {
  display: flex;
  gap: 10px;
  align-items: center;
  min-height: 50px;
  padding: 10px 16px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 14px;
  text-align: left;
  transition: transform 200ms ease, border-color 200ms ease, box-shadow 200ms ease;
}

.context-outcomes > span::before {
  display: grid;
  width: 22px;
  height: 22px;
  flex: 0 0 auto;
  place-items: center;
  color: #fff;
  content: "✓";
  background: #168d4d;
  border-radius: 50%;
  font-size: 14px;
  font-weight: 800;
}

.context-outcomes > span:hover {
  border-color: var(--ink);
  box-shadow: 0 10px 24px rgb(15 16 13 / 7%);
  transform: translateX(4px);
}

.context-outcomes strong {
  background: none;
  font-size: 16px;
  font-weight: 720;
  line-height: 1.15;
}

.about-range.is-visible > article {
  animation: overview-card-in 620ms cubic-bezier(0.2, 0.75, 0.2, 1) both;
}

.about-range.is-visible > article:nth-child(2) { animation-delay: 90ms; }
.about-range.is-visible > article:nth-child(3) { animation-delay: 180ms; }

.about-belief.is-visible .signal-source-cluster,
.about-belief.is-visible .context-node,
.about-belief.is-visible .context-outcomes > span,
.about-belief.is-visible .belief-signal-flow > li {
  animation: overview-card-in 560ms cubic-bezier(0.2, 0.75, 0.2, 1) both;
}

.about-belief.is-visible .context-node { animation-delay: 100ms; }
.about-belief.is-visible .context-outcomes > span:nth-child(1) { animation-delay: 180ms; }
.about-belief.is-visible .context-outcomes > span:nth-child(2) { animation-delay: 240ms; }
.about-belief.is-visible .context-outcomes > span:nth-child(3) { animation-delay: 300ms; }
.about-belief.is-visible .belief-signal-flow > li:nth-child(1) { animation-delay: 120ms; }
.about-belief.is-visible .belief-signal-flow > li:nth-child(2) { animation-delay: 190ms; }
.about-belief.is-visible .belief-signal-flow > li:nth-child(3) { animation-delay: 260ms; }
.about-belief.is-visible .belief-signal-flow > li:nth-child(4) { animation-delay: 330ms; }

@keyframes overview-card-in {
  from { opacity: 0; transform: translateY(18px) scale(0.985); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}

@keyframes context-travel {
  0%, 10% { left: 0; opacity: 0; }
  25% { opacity: 1; }
  80% { left: calc(100% - 9px); opacity: 1; }
  100% { left: calc(100% - 9px); opacity: 0; }
}

@keyframes brain-pulse {
  0%, 100% { box-shadow: 0 0 0 0 rgb(191 221 80 / 0%); transform: translateY(0); }
  50% { box-shadow: 0 0 0 9px rgb(191 221 80 / 14%); transform: translateY(-2px); }
}

.about-belief .belief-signal .signal-closing {
  max-width: 1030px;
  margin-top: 34px;
}

.belief-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
  margin-top: 38px;
}

.belief-actions .belief-cta {
  width: auto;
  margin: 0;
}

.secondary-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
  min-height: 50px;
  padding: 12px 20px;
  color: var(--ink);
  background: transparent;
  border: 1px solid var(--ink);
  border-radius: 999px;
  font-size: 15px;
  font-weight: 720;
  text-decoration: none;
}

.contact-page {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(440px, 0.72fr);
  column-gap: clamp(70px, 9vw, 170px);
  row-gap: 12px;
  align-content: center;
  align-items: start;
  width: var(--page);
  min-height: 100svh;
  margin-inline: auto;
  padding: 132px 0 80px;
}

.contact-page h1 {
  grid-column: 1;
  max-width: 820px;
  margin: 14px 0 44px;
  font-size: clamp(66px, 6.5vw, 112px);
  font-weight: 520;
  letter-spacing: -0.065em;
  line-height: 0.94;
}

.contact-page h1 em {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
}

.contact-intro {
  grid-column: 1;
  max-width: 780px;
  margin: 0;
  font-size: clamp(19px, 1.55vw, 27px);
  line-height: 1.45;
}

.contact-page > .section-kicker {
  grid-column: 1 / -1;
  margin-bottom: 0;
}

.contact-form {
  display: grid;
  grid-column: 2;
  grid-row: 2 / span 2;
  gap: 22px;
  padding: 34px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 24px;
  box-shadow: 0 24px 70px rgb(15 16 13 / 6%);
}

.contact-fields {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.contact-form label {
  display: grid;
  gap: 9px;
  color: var(--ink);
  font-size: 14px;
  font-weight: 720;
}

.contact-form label small {
  font-size: 12px;
  font-weight: 500;
}

.contact-form input,
.contact-form textarea {
  width: 100%;
  color: var(--ink);
  background: #f8f7f3;
  border: 1px solid #d5d3cb;
  border-radius: 12px;
  outline: 0;
  font: inherit;
  font-size: 16px;
  font-weight: 480;
  line-height: 1.45;
  transition: border-color 160ms ease, box-shadow 160ms ease, background 160ms ease;
}

.contact-form input {
  min-height: 52px;
  padding: 12px 14px;
}

.contact-form textarea {
  min-height: 150px;
  padding: 14px;
  resize: vertical;
}

.contact-form input:focus,
.contact-form textarea:focus {
  background: #fff;
  border-color: var(--ink);
  box-shadow: 0 0 0 3px var(--accent);
}

.contact-form textarea::placeholder {
  color: #77756f;
}

.contact-form-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 4px;
}

.contact-primary,
.contact-secondary {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 42px;
  min-width: 210px;
  padding: 17px 22px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  text-decoration: none;
  font-size: 16px;
  font-weight: 740;
  cursor: pointer;
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}

.contact-primary {
  background: var(--accent);
}

.contact-secondary {
  color: #fff;
  background: var(--ink);
}

.contact-primary:hover,
.contact-secondary:hover {
  transform: translateY(-2px);
}

.contact-primary:hover {
  background: var(--accent-strong);
}

.contact-form-note {
  margin: -8px 0 0;
  color: #5f5d57;
  font-size: 13px;
  line-height: 1.45;
}

.text-cta {
  flex: 0 0 auto;
  padding-bottom: 7px;
  font-size: 16px;
  font-weight: 740;
  text-underline-offset: 6px;
}

.experience-line {
  display: flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 14px;
  width: var(--page);
  margin: 0 auto 96px;
  padding: 22px 28px;
  background: var(--surface);
  border: 1px solid var(--line-dark);
  border-radius: 999px;
  font-size: 15px;
}

.experience-line span,
.experience-line strong {
  white-space: nowrap;
}

.experience-line i {
  font-style: normal;
}

.research-proof,
.proof-index,
.portfolio-heading,
#portfolioSections,
.case-view > article,
.chat-page {
  width: var(--page);
  margin-inline: auto;
}

.research-proof {
  padding: clamp(30px, 5vw, 78px);
  background: var(--surface);
  border: 1px solid var(--line-dark);
  border-radius: 30px;
}

.section-intro {
  max-width: 1000px;
}

.section-intro h2,
.portfolio-section-heading h2 {
  margin: 18px 0 20px;
  font-size: clamp(48px, 5.6vw, 92px);
  font-weight: 590;
  letter-spacing: -0.065em;
  line-height: 0.98;
}

.section-intro > p:last-child {
  max-width: 850px;
  margin: 0;
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.48;
}

.research-system {
  display: grid;
  grid-template-columns: 0.9fr 1.6fr 1.2fr;
  gap: 1px;
  margin-top: 50px;
  overflow: hidden;
  background: var(--line-dark);
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
}

.research-scale,
.research-stages,
.research-outputs {
  background: var(--paper);
}

.research-scale {
  display: flex;
  flex-direction: column;
  justify-content: center;
  min-height: 420px;
  padding: 34px;
}

.research-scale > span,
.research-outputs article > span {
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.research-scale strong {
  margin: 18px 0 8px;
  font-size: clamp(80px, 8vw, 136px);
  font-weight: 560;
  letter-spacing: -0.08em;
  line-height: 0.82;
}

.research-scale p {
  max-width: 270px;
  margin: 16px 0 0;
  font-size: 16px;
}

.research-stages {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1px;
  padding: 0;
  margin: 0;
  list-style: none;
  background: var(--line);
}

.research-stages li {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 209px;
  padding: 26px;
  background: #fff;
}

.research-stages b {
  align-self: flex-start;
  min-width: 38px;
  padding: 4px 8px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  text-align: center;
  font-size: 14px;
}

.research-stages strong {
  margin-top: auto;
  font-size: 28px;
  font-weight: 620;
  letter-spacing: -0.045em;
}

.research-stages span {
  margin-top: 6px;
  font-size: 15px;
}

.research-outputs {
  display: grid;
  gap: 1px;
  background: var(--line);
}

.research-outputs article {
  padding: 28px;
  background: #fff;
}

.research-outputs h3 {
  margin: 12px 0 20px;
  font-size: 25px;
  font-weight: 610;
  letter-spacing: -0.04em;
  line-height: 1.05;
}

.signal-bars {
  display: grid;
  gap: 9px;
}

.signal-bars i {
  display: block;
  height: 12px;
  background: var(--ink);
  border-radius: 999px;
}

.signal-bars i:nth-child(1) { width: 92%; }
.signal-bars i:nth-child(2) { width: 72%; }
.signal-bars i:nth-child(3) { width: 55%; }
.signal-bars i:nth-child(4) { width: 36%; }

.research-outputs ol {
  display: grid;
  gap: 0;
  padding: 0;
  margin: 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.research-outputs li {
  display: flex;
  justify-content: space-between;
  padding: 8px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14px;
}

.research-artifact {
  margin: 48px 0 0;
}

.research-artifact > img {
  width: 100%;
  max-height: 780px;
  padding: 26px;
  object-fit: contain;
  background: #efeee8;
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
}

.research-artifact figcaption {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 20px 2px 0;
  font-size: 16px;
}

.research-artifact figcaption a,
.proof-row-copy a {
  display: inline-flex;
  gap: 8px;
  flex-shrink: 0;
  font-size: 15px;
  font-weight: 740;
  text-decoration-thickness: 1px;
  text-underline-offset: 5px;
}

.scope-note {
  max-width: 850px;
  margin: 30px 0 0;
  padding-left: 18px;
  border-left: 3px solid var(--ink);
  font-size: 15px;
}

.proof-index {
  padding: 150px 0 80px;
}

.proof-index > .section-intro {
  margin-bottom: 70px;
}

.proof-row {
  display: grid;
  grid-template-columns: minmax(300px, 0.82fr) minmax(0, 1.5fr);
  align-items: center;
  gap: clamp(32px, 7vw, 110px);
  min-height: 650px;
  padding: 64px 0;
  border-top: 1px solid var(--line-dark);
}

.proof-row:last-child {
  border-bottom: 1px solid var(--line-dark);
}

.proof-row-reverse .proof-row-copy {
  order: 2;
}

.proof-row-reverse .proof-row-media {
  order: 1;
}

.proof-row-copy > span {
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.proof-row-copy h3 {
  margin: 18px 0;
  font-size: clamp(38px, 4vw, 66px);
  font-weight: 590;
  letter-spacing: -0.06em;
  line-height: 0.98;
}

.proof-row-copy p {
  margin: 0 0 24px;
  font-size: 18px;
}

.proof-row-media {
  display: grid;
  place-items: center;
  min-height: 500px;
  padding: 26px;
  overflow: hidden;
  background: #ecebe5;
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
}

.proof-row-media img {
  width: 100%;
  max-height: 590px;
  object-fit: contain;
}

.proof-row-media.page-media img {
  height: 570px;
  object-fit: contain;
  object-position: center;
}

.media-pair {
  grid-template-columns: 1.45fr 0.55fr;
  gap: 18px;
}

.media-pair img {
  max-height: 520px;
}

.portfolio-heading {
  padding: 118px 0 0;
  text-align: center;
}

.portfolio-heading h1 {
  margin: 0;
  font-size: clamp(76px, 8.5vw, 132px);
  font-weight: 560;
  letter-spacing: -0.085em;
  line-height: 0.9;
}

.portfolio-heading > p:last-child {
  max-width: 780px;
  margin: 0 auto;
  font-size: 19px;
}

#portfolioSections {
  padding: 84px 0 130px;
}

.portfolio-section {
  scroll-margin-top: 170px;
  padding: 70px 0 100px;
  border-top: 1px solid var(--line-dark);
}

.portfolio-section:first-child {
  padding-top: 26px;
  border-top: 0;
}

.portfolio-research-chapter {
  padding-top: 58px;
  border-top: 1px solid var(--line-dark);
}

.portfolio-section-heading {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 18px;
  max-width: 980px;
  margin: 0 auto 52px;
  text-align: center;
}

.portfolio-section-heading h2 {
  margin: 0;
}

.portfolio-section-heading h2 .heading-light {
  font-weight: 380;
}

.portfolio-section-heading p {
  max-width: 760px;
  margin: 0;
  font-size: 18px;
}

.portfolio-section-heading p strong {
  font-weight: 760;
}

.portfolio-section-kicker {
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.project-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 52px 28px;
}

.project-card {
  min-width: 0;
}

.project-card-link {
  display: block;
  text-decoration: none;
}

.project-card-media {
  position: relative;
  display: grid;
  place-items: center;
  height: clamp(330px, 35vw, 560px);
  padding: clamp(18px, 2.5vw, 38px);
  overflow: hidden;
  background: #ecebe5;
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
  transition: transform 240ms ease, background 240ms ease;
}

.project-card-link:hover .project-card-media {
  background: #e3e2db;
  transform: translateY(-4px);
}

.project-card-media img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center;
}

.project-card-copy {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 12px 24px;
  align-items: start;
  padding: 20px 2px 0;
}

.project-card-copy h3 {
  margin: 0;
  font-size: clamp(28px, 2.5vw, 42px);
  font-weight: 590;
  letter-spacing: -0.05em;
  line-height: 1;
}

.project-card-copy p {
  grid-column: 1;
  max-width: 690px;
  margin: 0;
  font-size: 16px;
}

.project-card-copy b {
  grid-column: 2;
  grid-row: 1 / span 2;
  align-self: center;
  font-size: 22px;
}

.lp-showcase {
  display: grid;
  grid-template-columns: minmax(0, 1.16fr) minmax(360px, 0.84fr);
  gap: clamp(24px, 3vw, 46px);
  align-items: start;
}

.lp-selector {
  min-width: 0;
  padding: 24px 0;
  border-top: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
}

.lp-selector-heading,
.lp-selected-heading {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
}

.lp-selector-heading {
  margin-bottom: 24px;
}

.lp-selector-heading strong,
.lp-selected-heading h3 {
  font-size: 22px;
  font-weight: 650;
  letter-spacing: -0.035em;
}

.lp-selector-heading span,
.lp-selected-heading span {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.lp-selector-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px 14px;
  max-height: 760px;
  padding: 4px 10px 6px 4px;
  overflow-y: auto;
  overscroll-behavior: contain;
  scrollbar-color: var(--ink) transparent;
  scrollbar-width: thin;
}

.lp-selector-item {
  min-width: 0;
  padding: 0;
  text-align: left;
  cursor: pointer;
  background: transparent;
}

.lp-thumb-window {
  position: relative;
  display: block;
  aspect-ratio: 0.82;
  overflow: hidden;
  background: #e8e7e1;
  border: 1px solid var(--line-dark);
  border-radius: 12px;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.lp-thumb-window img {
  width: 100%;
  height: auto;
}

.lp-selector-item:hover .lp-thumb-window {
  transform: translateY(-3px);
}

.lp-selector-item.is-selected .lp-thumb-window {
  box-shadow: 0 0 0 3px var(--ink);
}

.lp-selector-item.is-selected .lp-thumb-window::after {
  position: absolute;
  top: 8px;
  right: 8px;
  width: 12px;
  height: 12px;
  content: "";
  background: #43a85d;
  border: 2px solid #fff;
  border-radius: 50%;
}

.lp-selector-item > strong {
  display: block;
  margin-top: 10px;
  overflow: hidden;
  font-size: 14px;
  line-height: 1.18;
  text-overflow: ellipsis;
}

.lp-selected-preview {
  position: sticky;
  top: 94px;
  min-width: 0;
}

.lp-selected-heading {
  min-height: 58px;
  margin-bottom: 14px;
}

.lp-selected-heading div > span {
  display: block;
  margin-bottom: 3px;
}

.lp-selected-heading h3 {
  margin: 0;
}

.lp-mobile-scroll {
  display: flex;
  align-items: flex-start;
  justify-content: center;
  height: min(76vh, 760px);
  padding: 22px;
  overflow-y: auto;
  overscroll-behavior: contain;
  background: #e8e7e1;
  border: 1px solid var(--line-dark);
  border-radius: 22px;
  scrollbar-color: var(--ink) transparent;
  scrollbar-width: thin;
}

.lp-mobile-scroll img {
  width: min(390px, 100%);
  height: auto;
  background: #fff;
  box-shadow: 0 16px 50px rgba(11, 11, 11, 0.12);
}

.case-view > article {
  padding: 112px 0 130px;
}

.case-back {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 40px;
  font-size: 16px;
  font-weight: 700;
  text-decoration: none;
}

.case-masthead {
  text-align: center;
}

.case-masthead h1 {
  max-width: 1400px;
  margin: 0 auto 20px;
  font-size: clamp(64px, 8.6vw, 150px);
  font-weight: 560;
  letter-spacing: -0.075em;
  line-height: 0.88;
}

.case-masthead h1:focus {
  outline: none;
}

.case-masthead > p {
  max-width: 850px;
  margin: 0 auto;
  font-size: clamp(18px, 1.6vw, 24px);
}

.case-summary-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr 1fr;
  gap: 10px;
  margin-top: 70px;
}

.case-summary-panel,
.case-cover {
  min-height: 410px;
  margin: 0;
  padding: 28px;
  background: var(--surface);
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
}

.case-summary-panel {
  display: flex;
  flex-direction: column;
}

.case-summary-panel > span,
.case-cover figcaption {
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.case-summary-panel h2 {
  margin: auto 0 14px;
  font-size: clamp(34px, 3.5vw, 54px);
  font-weight: 590;
  letter-spacing: -0.055em;
  line-height: 0.98;
}

.case-summary-panel p {
  margin: 0;
  font-size: 17px;
}

.case-meta {
  margin-top: auto;
}

.case-meta div {
  display: grid;
  grid-template-columns: 110px 1fr;
  gap: 16px;
  padding: 10px 0;
  border-top: 1px solid var(--line);
  font-size: 14px;
}

.case-meta dt {
  font-weight: 760;
}

.case-meta dd {
  margin: 0;
  text-align: right;
}

.case-cover {
  display: grid;
  grid-template-rows: auto 1fr;
  gap: 16px;
  overflow: hidden;
  background: #e8e7e1;
}

.case-cover img {
  width: 100%;
  height: 320px;
  object-fit: contain;
  object-position: center;
}

.active-word {
  color: #16843d;
}

.project-card-featured {
  grid-column: 1 / -1;
}

.project-featured-link {
  display: grid;
  grid-template-columns: minmax(320px, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(34px, 5vw, 82px);
  align-items: center;
  padding: clamp(30px, 4.5vw, 72px);
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 28px;
  transition: transform 240ms ease, background 240ms ease;
}

.project-featured-link:hover {
  background: #f1f0ea;
  transform: translateY(-4px);
}

.project-overline {
  margin: 0 0 20px;
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.project-featured-copy h3 {
  margin: 0;
  font-size: clamp(44px, 4.8vw, 78px);
  font-weight: 590;
  letter-spacing: -0.065em;
  line-height: 0.95;
}

.project-featured-intro {
  max-width: 610px;
  margin: 26px 0 0;
  font-size: 18px;
}

.project-featured-steps {
  display: grid;
  gap: 0;
  padding: 0;
  margin: 34px 0 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.project-featured-steps li {
  display: grid;
  grid-template-columns: 34px 1fr;
  gap: 12px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
  font-size: 15px;
}

.project-featured-steps b {
  font-size: 14px;
}

.project-delivery {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 18px;
  margin: 26px 0 0;
  font-size: 15px;
}

.project-delivery strong {
  font-size: 24px;
  letter-spacing: -0.04em;
}

.project-case-link {
  display: inline-block;
  margin-top: 28px;
  font-size: 15px;
  font-weight: 760;
  text-decoration: underline;
  text-underline-offset: 5px;
}

.project-featured-media {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: 16px;
  align-items: center;
  min-height: 620px;
  padding: 30px;
  overflow: hidden;
  background: #e9e8e2;
  border-radius: 22px;
}

.project-featured-media figure {
  min-width: 0;
  margin: 0;
}

.project-featured-media img {
  width: 100%;
  max-height: 570px;
  object-fit: contain;
  background: #fff;
  border-radius: 12px;
  box-shadow: 0 18px 50px rgba(11, 11, 11, 0.12);
}

.project-featured-media figcaption {
  margin-top: 10px;
  font-size: 14px;
  font-weight: 700;
}

.research-use-case {
  display: grid;
  grid-template-columns: minmax(400px, 0.86fr) minmax(0, 1.14fr);
  gap: clamp(36px, 5vw, 84px);
  padding: clamp(34px, 5vw, 78px);
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 30px;
}

.research-question {
  align-self: center;
}

.research-question h3,
.direct-copy h3 {
  margin: 0;
  font-size: clamp(46px, 4.8vw, 78px);
  font-weight: 500;
  letter-spacing: -0.065em;
  line-height: 0.96;
}

.case-ask-label,
.case-delivery-label {
  margin: 0;
  font-size: 12px;
  font-weight: 780;
  letter-spacing: 0.12em;
  line-height: 1.2;
  text-transform: uppercase;
}

.case-ask-label {
  color: #6c6b64;
}

.case-ask-label + h3 {
  margin-top: 22px;
}

.case-delivery-block {
  margin-top: 30px;
  padding-top: 22px;
  border-top: 1px solid var(--line-dark);
}

.case-delivery-label {
  color: #176b37;
}

.case-delivery-answer {
  max-width: 680px;
  margin: 10px 0 0;
  font-size: clamp(18px, 1.35vw, 22px);
  line-height: 1.48;
}

.case-delivery-answer strong {
  color: #176b37;
  font-weight: 680;
  background: linear-gradient(transparent 74%, rgba(201, 221, 114, 0.62) 74%);
}

.case-delivery-context {
  max-width: 650px;
  margin: 14px 0 0;
  font-size: 16px;
  line-height: 1.5;
}

.case-timing {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  width: fit-content;
  margin: 18px 0 0;
  padding: 10px 15px;
  color: #176b37;
  background: #fff;
  border: 1px dashed #176b37;
  border-radius: 999px;
  font-size: 15px;
  font-weight: 680;
}

.case-timing span {
  font-size: 17px;
  line-height: 1;
}

.delivery-metrics {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin: 20px 0 0;
  border-block: 1px solid var(--line-dark);
}

.delivery-metrics div {
  padding: 14px 16px 14px 0;
}

.delivery-metrics div + div {
  padding-left: 16px;
  border-left: 1px solid var(--line-dark);
}

.delivery-metrics dt {
  color: #176b37;
  font-size: 28px;
  font-weight: 680;
  letter-spacing: -0.04em;
}

.delivery-metrics dd {
  margin: 4px 0 0;
  font-size: 13px;
  line-height: 1.3;
}

.research-question > p:not(.project-overline):not(.use-case-label) {
  max-width: 650px;
  margin: 28px 0 0;
  font-size: 19px;
}

.research-delivery {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  margin-top: 34px;
  padding: 11px 16px;
  color: #176b37;
  background: transparent;
  border: 1px dashed #176b37;
  border-radius: 999px;
  font-size: 17px;
  font-weight: 500;
}

.research-delivery strong {
  margin-left: 0;
  font-weight: 800;
}

.research-cta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: min(100%, 330px);
  margin-top: 16px;
  padding: 16px 18px;
  color: #fff;
  background: var(--ink);
  border: 1px solid var(--ink);
  border-radius: 999px;
  font-size: 15px;
  font-weight: 760;
  text-decoration: none;
  transition: color 180ms ease, background 180ms ease;
}

.research-cta span {
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  color: var(--ink);
  background: var(--accent);
  border-radius: 50%;
  font-size: 20px;
  line-height: 1;
}

.research-cta:hover {
  color: var(--ink);
  background: var(--accent);
}

.research-visuals {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: 18px;
  align-items: center;
  min-height: 650px;
  padding: clamp(18px, 2vw, 30px);
  background: #fbfcf7;
  border: 1px solid #dbe4cf;
  border-radius: 22px;
}

.research-visuals figure {
  min-width: 0;
  margin: 0;
}

.research-image-trigger {
  position: relative;
  display: block;
  width: 100%;
  padding: 0;
  overflow: hidden;
  background: transparent;
  border: 0;
  border-radius: 12px;
  cursor: zoom-in;
}

.research-visuals img {
  display: block;
  width: 100%;
  max-height: 590px;
  object-fit: contain;
  background: #fff;
  border-radius: 12px;
  box-shadow: 0 18px 50px rgba(11, 11, 11, 0.12);
  transition: transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1), filter 240ms ease;
}

.research-image-trigger:hover img {
  transform: scale(1.018);
  filter: brightness(0.96);
}

.research-image-trigger:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 4px;
}

.image-expand-hint {
  position: absolute;
  top: 12px;
  right: 12px;
  display: grid;
  width: 38px;
  height: 38px;
  place-items: center;
  color: #fff;
  background: rgba(11, 11, 11, 0.84);
  border: 1px solid rgba(255, 255, 255, 0.38);
  border-radius: 50%;
  font-size: 18px;
  opacity: 0;
  transform: translateY(6px) scale(0.92);
  transition: opacity 180ms ease, transform 220ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.research-image-trigger:hover .image-expand-hint,
.research-image-trigger:focus-visible .image-expand-hint {
  opacity: 1;
  transform: translateY(0) scale(1);
}

.research-visuals figcaption {
  margin-top: 10px;
  font-size: 14px;
  line-height: 1.42;
}

.research-visuals figcaption strong {
  display: block;
  font-size: 16px;
}

.research-workflow {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
  padding: 0;
  margin: 8px 0 0;
  list-style: none;
  scroll-margin-top: 110px;
}

.research-workflow li {
  position: relative;
  display: grid;
  grid-template-columns: 1fr auto;
  grid-template-rows: 76px auto;
  gap: 22px 12px;
  min-height: 250px;
  padding: 26px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 18px;
  opacity: 0;
  transform: translateY(24px);
  transition: transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1), opacity 420ms ease, box-shadow 220ms ease;
}

.research-use-case.is-visible .research-workflow li {
  opacity: 1;
  transform: translateY(0);
}

.research-use-case.is-visible .research-workflow li:nth-child(2) {
  transition-delay: 100ms;
}

.research-use-case.is-visible .research-workflow li:nth-child(3) {
  transition-delay: 200ms;
}

.research-workflow li:hover {
  box-shadow: 0 18px 42px rgb(15 16 13 / 9%);
  transform: translateY(-5px);
}

.workflow-icon {
  grid-column: 1;
  justify-self: start;
  width: 104px;
  height: 72px;
  background-image: url("assets/research-workflow-icons.png");
  background-repeat: no-repeat;
  background-size: 300% auto;
  background-position-y: center;
}

.workflow-icon-collect {
  background-position-x: left;
}

.workflow-icon-analyze {
  background-position-x: center;
}

.workflow-icon-direction {
  background-position-x: right;
}

.research-workflow b {
  display: grid;
  place-items: center;
  align-self: start;
  width: 44px;
  height: 44px;
  color: #fff;
  background: var(--ink);
  border-radius: 50%;
  font-size: 15px;
}

.research-workflow div {
  grid-column: 1 / -1;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.research-workflow strong {
  font-size: 24px;
  letter-spacing: -0.04em;
  line-height: 1;
}

.research-workflow span {
  font-size: 15px;
}

.research-library-direct,
.direct-case {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(340px, 0.75fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: center;
  padding: 110px 0 20px;
}

.research-library-direct {
  grid-template-columns: minmax(0, 1.22fr) minmax(430px, 0.78fr);
  gap: clamp(36px, 4vw, 70px);
}

.use-case-label {
  margin: 0 0 28px;
  color: #176b37;
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.08em;
  line-height: 1.3;
  text-transform: uppercase;
}

.case-disclosure {
  grid-column: 1 / -1;
  margin: 12px 0 0;
  font-size: 14px;
  line-height: 1.45;
}

.direct-case {
  min-height: 760px;
}

.direct-media {
  display: grid;
  place-items: center;
  min-width: 0;
  min-height: 620px;
  padding: clamp(20px, 3vw, 46px);
  overflow: hidden;
  background: #e9e8e2;
  border: 1px solid var(--line-dark);
  border-radius: 24px;
}

.direct-media > img {
  width: 100%;
  max-height: 690px;
  object-fit: contain;
}

.browser-frame {
  position: relative;
  display: block;
  height: 700px;
  min-height: 0;
  padding: 54px 14px 14px;
}

.browser-frame::before {
  position: absolute;
  top: 19px;
  left: 22px;
  width: 10px;
  height: 10px;
  content: "";
  background: var(--ink);
  border-radius: 50%;
  box-shadow: 18px 0 0 #a6a39a, 36px 0 0 #d3d1c8;
}

.browser-frame iframe {
  width: 100%;
  height: 100%;
  background: #fff;
  border: 0;
  border-radius: 12px;
}

.direct-copy {
  min-width: 0;
}

.direct-copy h3 {
  font-size: clamp(42px, 4.3vw, 70px);
}

.direct-copy h3 strong {
  font-weight: 620;
}

.direct-case-heatmap .direct-copy h3 {
  font-weight: 400;
}

.direct-case-heatmap .direct-copy h3 strong {
  font-weight: 600;
}

.direct-case-cro-system {
  grid-template-columns: minmax(0, 1.18fr) minmax(420px, 0.82fr);
  gap: clamp(42px, 5vw, 82px);
  min-height: 760px;
  padding-top: 24px;
}

.cro-system-gallery {
  min-width: 0;
}

.cro-system-stage {
  height: 650px;
  padding: 18px;
  overflow: hidden;
  background: #f1f2ee;
  border: 1px solid var(--line-dark);
  border-radius: 24px;
}

.cro-system-slide {
  display: grid;
  height: 100%;
  place-items: center;
  margin: 0;
  overflow: hidden;
  background: #fff;
  border: 1px solid #deddd7;
  border-radius: 16px;
}

.cro-system-slide.is-active {
  animation: evidence-slide-in 360ms cubic-bezier(0.2, 0.75, 0.2, 1) both;
}

.cro-system-slide > img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.cro-system-slide-analysis {
  align-items: start;
}

.cro-system-slide-analysis > img {
  width: min(78%, 720px);
  height: auto;
  box-shadow: 0 18px 40px rgb(15 16 13 / 10%);
}

.cro-system-tabs button {
  min-height: 64px;
  font-size: 13px;
}

.cro-system-icon {
  display: block;
  width: 25px;
  height: 25px;
  color: #176b37;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.55;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.cro-system-tabs button .cro-system-icon {
  transition: color 180ms ease, transform 220ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.cro-system-tabs button:hover .cro-system-icon,
.cro-system-tabs button.is-active .cro-system-icon {
  color: var(--ink);
  transform: scale(1.06);
}

.direct-case-cro-system .direct-copy h3 {
  font-size: clamp(40px, 3.8vw, 64px);
  font-weight: 400;
}

.direct-case-cro-system .direct-copy h3 strong {
  font-weight: 600;
}

.cro-system-steps {
  padding: 0;
  margin: 30px 0 0;
  list-style: none;
  border-top: 1px solid var(--line-dark);
}

.cro-system-steps li {
  display: grid;
  grid-template-columns: 32px minmax(0, 1fr);
  gap: 14px;
  padding: 15px 0;
  border-bottom: 1px solid var(--line);
}

.cro-system-steps li > span {
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  color: #176b37;
  background: transparent;
}

.cro-system-steps li > span .cro-system-icon {
  width: 24px;
  height: 24px;
}

.cro-system-steps strong {
  font-size: 17px;
  font-weight: 680;
}

.cro-system-steps p {
  margin: 4px 0 0;
  font-size: 14px;
  line-height: 1.42;
}

.direct-case-cro-system .direct-note {
  margin-top: 22px;
  font-size: 14px;
}

.direct-case-cro-system .direct-cta {
  margin-top: 18px;
}

.inline-tool {
  display: inline-flex;
  align-items: center;
  gap: 0.14em;
  white-space: nowrap;
  font: inherit;
  font-weight: inherit;
}

.inline-tool img {
  width: 0.76em;
  height: 0.76em;
  flex: 0 0 auto;
  object-fit: contain;
}

.direct-copy > p:not(.project-overline):not(.direct-note):not(.use-case-label) {
  margin: 24px 0 0;
  font-size: 18px;
}

.check-list {
  display: grid;
  gap: 0;
  padding: 0;
  margin: 34px 0 0;
  list-style: none;
  border-top: 1px solid var(--line-dark);
}

.check-list li {
  position: relative;
  padding: 13px 0 13px 34px;
  border-bottom: 1px solid var(--line);
  font-size: 16px;
}

.check-list li::before {
  position: absolute;
  top: 13px;
  left: 0;
  display: grid;
  place-items: center;
  width: 21px;
  height: 21px;
  content: "✓";
  color: #fff;
  background: #16843d;
  border-radius: 50%;
  font-size: 13px;
  font-weight: 900;
}

.check-list-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  column-gap: 28px;
}

.direct-note {
  margin: 28px 0 0;
  padding: 18px 20px;
  background: #fff;
  border-left: 4px solid var(--ink);
  font-size: 15px;
}

.direct-case-library {
  grid-template-columns: minmax(0, 1.32fr) minmax(400px, 0.68fr);
  min-height: 0;
  padding-top: 24px;
}

.portfolio-library-chapter .portfolio-section-heading {
  margin-bottom: 24px;
}

.direct-case-library .direct-copy h3 {
  font-size: clamp(40px, 3.7vw, 62px);
  font-weight: 390;
  line-height: 1.02;
}

.direct-case-library .direct-media {
  display: block;
  min-height: 0;
  padding: 0;
  overflow: visible;
  background: transparent;
  border: 0;
  border-radius: 0;
}

.direct-case-library .direct-media > img {
  width: 110%;
  max-width: none;
  max-height: none;
  margin-left: -5%;
}

.portfolio-library-chapter .direct-case-reporting {
  margin-top: 56px;
  border-top: 1px solid var(--line-dark);
}

.direct-case-reporting {
  grid-template-columns: minmax(400px, 0.78fr) minmax(0, 1.22fr);
  min-height: 0;
  padding-top: 48px;
}

.direct-case-reporting .direct-copy h3 {
  font-weight: 400;
}

.direct-case-reporting .direct-copy h3 strong {
  font-weight: 600;
}

.direct-case-reporting .direct-media {
  min-height: 0;
  padding: 0;
  overflow: visible;
  background: transparent;
  border: 0;
  border-radius: 0;
}

.direct-case-reporting .direct-media > img {
  width: 108%;
  max-width: none;
  max-height: none;
}

.direct-case-heatmap {
  border-top: 1px solid var(--line-dark);
}

.portfolio-reporting-chapter .direct-case-heatmap {
  padding-top: 24px;
  border-top: 0;
}

.direct-case-heatmap .direct-media {
  align-content: start;
  min-height: 720px;
  max-height: 760px;
  padding: 34px 20px 0;
  overflow: hidden;
  background: #f6f5f0;
}

.direct-case-heatmap .direct-media > img {
  width: min(78%, 720px);
  max-height: none;
  object-fit: initial;
  box-shadow: 0 18px 40px rgb(15 16 13 / 10%);
}

.listicle-preview {
  position: relative;
  height: 980px;
  min-height: 980px;
  padding: 0;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--line-dark);
}

.listicle-preview > iframe {
  display: block;
  width: 100%;
  height: 100%;
  background: #fff;
  border: 0;
  pointer-events: none;
}

.use-case .check-list {
  gap: 6px;
  border-top: 0;
}

.use-case .check-list li {
  padding: 9px 14px 9px 42px;
  background: #f5f6f0;
  border: 0;
  border-radius: 12px;
}

.use-case .check-list li::before {
  top: 9px;
  left: 12px;
}

.direct-cta {
  margin-top: 28px;
}

.customer-voice-use-case {
  display: grid;
  grid-template-columns: minmax(430px, 0.86fr) minmax(0, 1.14fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: center;
  margin-top: 110px;
  padding-top: 64px;
  border-top: 0;
}

.customer-question-copy h3 {
  margin: 0;
  font-size: clamp(44px, 4.7vw, 76px);
  font-weight: 500;
  letter-spacing: -0.065em;
  line-height: 0.96;
}

.portfolio-research-chapter .use-case h3 {
  font-size: clamp(42px, 3.55vw, 62px);
  letter-spacing: -0.052em;
  line-height: 1.01;
}

.customer-question-copy .case-ask-label + h3,
.lp-evidence-copy .case-ask-label + h3 {
  margin-top: 22px;
}

.is-lightbox-open {
  overflow: hidden;
}

.media-lightbox {
  width: min(94vw, 1500px);
  max-width: none;
  height: min(92vh, 980px);
  max-height: none;
  margin: auto;
  padding: 0;
  overflow: visible;
  color: #fff;
  background: transparent;
  border: 0;
  opacity: 0;
  transform: scale(0.975) translateY(14px);
  transition: opacity 220ms ease, transform 320ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.media-lightbox.is-open {
  opacity: 1;
  transform: scale(1) translateY(0);
}

.media-lightbox::backdrop {
  background: rgba(8, 9, 8, 0.82);
  backdrop-filter: blur(16px);
}

.media-lightbox-frame {
  display: grid;
  grid-template-rows: minmax(0, 1fr) auto;
  gap: 16px;
  height: 100%;
  margin: 0;
}

.media-lightbox-frame img {
  display: block;
  width: 100%;
  height: 100%;
  min-height: 0;
  object-fit: contain;
  filter: drop-shadow(0 28px 70px rgba(0, 0, 0, 0.42));
}

.media-lightbox-frame figcaption {
  max-width: 880px;
  margin: 0 auto;
  color: rgba(255, 255, 255, 0.82);
  font-size: 15px;
  line-height: 1.45;
  text-align: center;
}

.media-lightbox-close {
  position: absolute;
  top: 0;
  right: 0;
  z-index: 2;
  display: grid;
  width: 48px;
  height: 48px;
  place-items: center;
  color: #fff;
  background: rgba(11, 11, 11, 0.76);
  border: 1px solid rgba(255, 255, 255, 0.34);
  border-radius: 50%;
  cursor: pointer;
  font: inherit;
  font-size: 30px;
  line-height: 1;
  transform: translate(28%, -28%);
  transition: background 180ms ease, transform 180ms ease;
}

.media-lightbox-close:hover {
  background: #111;
  transform: translate(28%, -28%) scale(1.06);
}

.customer-question-copy > p:not(.use-case-label):not(.signal-note) {
  margin: 26px 0 0;
  font-size: 18px;
}

.customer-question-media {
  margin: 0;
}

.customer-question-media img {
  display: block;
  width: 100%;
  aspect-ratio: 1532 / 1027;
  object-fit: contain;
  border: 1px solid var(--line-dark);
  border-radius: 22px;
}

.customer-question-media figcaption {
  margin-top: 12px;
  font-size: 14px;
}

.customer-voice-use-case .case-disclosure {
  margin-top: -40px;
}

.signal-note {
  margin: 28px 0 0;
  padding: 22px 0 0;
  border-top: 1px solid var(--line-dark);
  font-size: 16px;
}

.signal-note > strong {
  display: block;
  font-size: 19px;
  line-height: 1.35;
}

.signal-note-flow {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px;
  margin-top: 16px;
}

.signal-note-flow span {
  padding: 8px 11px;
  background: var(--accent);
  border: 1px solid #9fac62;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 650;
  white-space: nowrap;
}

.signal-note-flow i {
  font-style: normal;
  font-size: 18px;
}


.portfolio-editorial {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(420px, 1.08fr);
  gap: clamp(50px, 7vw, 120px);
  align-items: start;
  margin: 72px 0 20px;
  padding: clamp(44px, 6vw, 82px);
  background: #edf4da;
  border: 1px solid #b9c88b;
  border-radius: 30px;
  color: var(--ink);
}

.portfolio-editorial header > p {
  margin: 0 0 24px;
  color: #48502f;
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.portfolio-editorial h2 {
  max-width: 720px;
  margin: 0;
  font-size: clamp(46px, 4.6vw, 76px);
  font-weight: 500;
  letter-spacing: -0.065em;
  line-height: 0.96;
}

.editorial-tabs {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 6px;
  padding: 6px;
  background: rgb(255 255 255 / 54%);
  border: 1px solid #cbd7a8;
  border-radius: 14px;
}

.editorial-tabs button {
  min-height: 48px;
  padding: 10px 12px;
  color: #555b43;
  background: transparent;
  border: 0;
  border-radius: 9px;
  cursor: pointer;
  font: inherit;
  font-size: 14px;
  font-weight: 680;
  transition: color 180ms ease, background 180ms ease, transform 180ms ease;
}

.editorial-tabs button:hover {
  color: var(--ink);
  transform: translateY(-1px);
}

.editorial-tabs button.is-active {
  color: #fff;
  background: var(--ink);
}

.editorial-tabs button:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 2px;
}

.editorial-panels {
  min-height: 230px;
  padding: 42px 6px 0;
}

.editorial-panels p {
  max-width: 760px;
  margin: 0;
  font-size: clamp(22px, 2vw, 32px);
  letter-spacing: -0.03em;
  line-height: 1.42;
}

.editorial-panels p.is-active {
  animation: career-panel-in 330ms cubic-bezier(0.2, 0.75, 0.2, 1) both;
}

.editorial-panels strong {
  font-weight: 720;
  background: linear-gradient(transparent 72%, #c1e477 72%);
}

.portfolio-section-heading h2,
.portfolio-heading h1 {
  font-weight: 500;
}

.lp-showcase {
  grid-template-columns: minmax(0, 0.72fr) minmax(390px, 1.28fr);
}

.case-summary-grid.is-paired-case .case-summary-panel {
  grid-column: span 1;
}

.case-summary-grid.is-paired-case .case-cover {
  grid-column: 1 / -1;
  min-height: 680px;
}

.case-cover-pair {
  display: grid;
  grid-template-columns: 1.12fr 0.88fr;
  gap: 18px;
  align-items: center;
}

.case-cover .case-cover-pair img {
  height: 570px;
  padding: 18px;
  background: #fff;
  border-radius: 14px;
}

.case-work-heading {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 32px;
  margin-top: 110px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--line-dark);
}

.case-work-heading h2 {
  margin: 0;
  font-size: clamp(46px, 6vw, 94px);
  font-weight: 580;
  letter-spacing: -0.065em;
  line-height: 0.9;
}

.case-work-heading p {
  max-width: 560px;
  margin: 0;
  font-size: 17px;
}

.case-workspace {
  display: grid;
  grid-template-columns: minmax(0, 1.75fr) minmax(300px, 0.72fr);
  gap: 28px;
  align-items: start;
  margin-top: 28px;
}

.artifact-panel {
  overflow: hidden;
  background: #e9e8e2;
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
}

.artifact-toolbar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  min-height: 60px;
  padding: 9px 12px 9px 18px;
  background: #fff;
  border-bottom: 1px solid var(--line-dark);
}

.artifact-toolbar > span {
  font-size: 14px;
  font-weight: 740;
}

.artifact-actions {
  display: flex;
  align-items: center;
  gap: 8px;
}

.device-switch {
  display: flex;
  gap: 3px;
  padding: 3px;
  background: var(--soft);
  border-radius: 999px;
}

.device-switch button,
.artifact-open {
  padding: 8px 12px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 700;
}

.device-switch button {
  cursor: pointer;
  background: transparent;
}

.device-switch button.is-active {
  color: #fff;
  background: var(--ink);
}

.artifact-open {
  color: #fff;
  background: var(--ink);
  text-decoration: none;
}

.artifact-viewport {
  display: grid;
  place-items: start center;
  height: min(74vh, 820px);
  min-height: 560px;
  padding: 22px;
  overflow: auto;
  overscroll-behavior: contain;
}

.artifact-viewport iframe {
  width: 100%;
  min-width: 900px;
  height: 100%;
  min-height: 720px;
  background: #fff;
  border: 0;
  border-radius: 12px;
  box-shadow: 0 16px 48px rgba(11, 11, 11, 0.1);
  transition: width 220ms ease, min-width 220ms ease;
}

.artifact-viewport.is-mobile iframe {
  width: 390px;
  min-width: 390px;
}

.artifact-viewport .image-document {
  width: 100%;
  min-height: 100%;
}

.artifact-viewport .image-document img {
  width: 100%;
  height: auto;
  object-fit: contain;
  background: #fff;
  border-radius: 12px;
  box-shadow: 0 16px 48px rgba(11, 11, 11, 0.1);
}

.artifact-viewport .image-document-pair {
  display: grid;
  gap: 22px;
}

.case-sidebar {
  position: sticky;
  top: 100px;
  display: grid;
  gap: 24px;
}

.case-sidebar-block {
  padding: 26px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
}

.case-sidebar-block > span {
  font-size: 14px;
  font-weight: 760;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.case-sidebar-block h3 {
  margin: 14px 0 12px;
  font-size: 31px;
  font-weight: 600;
  letter-spacing: -0.045em;
  line-height: 1.02;
}

.case-sidebar-block p {
  margin: 0;
  font-size: 16px;
}

.case-process {
  display: grid;
  gap: 0;
  padding: 0;
  margin: 0;
  list-style: none;
}

.case-process li {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 12px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}

.case-process li:last-child {
  border-bottom: 0;
}

.case-process b {
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  border: 1px solid var(--ink);
  border-radius: 50%;
  font-size: 14px;
}

.case-process strong {
  display: block;
  margin-bottom: 4px;
  font-size: 16px;
}

.case-process span {
  font-size: 14px;
}

.case-boundary {
  margin-top: 24px;
  padding: 20px 24px;
  background: var(--accent);
  border: 1px solid var(--ink);
  border-radius: 16px;
  font-size: 15px;
}

.case-pagination {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
  margin-top: 90px;
}

.case-pagination a {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 180px;
  padding: 26px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
  text-decoration: none;
}

.case-pagination a:last-child {
  text-align: right;
}

.case-pagination span {
  font-size: 14px;
  font-weight: 740;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.case-pagination strong {
  font-size: clamp(26px, 3vw, 42px);
  font-weight: 590;
  letter-spacing: -0.045em;
}

.chat-page {
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  min-height: 100svh;
  padding: 138px 0 110px;
}

.chat-heading {
  max-width: 880px;
  margin: 0 auto 36px;
  text-align: center;
}

.chat-heading h1 {
  margin: 16px 0 12px;
  font-size: clamp(62px, 8vw, 118px);
  font-weight: 570;
  letter-spacing: -0.07em;
  line-height: 0.9;
}

.chat-heading > p:last-child {
  margin: 0;
  font-size: 19px;
}

.chat-window {
  width: min(880px, 100%);
  margin: 0 auto;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 26px;
  box-shadow: 0 18px 60px rgba(11, 11, 11, 0.08);
}

.chat-messages {
  min-height: 430px;
  max-height: min(52vh, 560px);
  overflow-y: auto;
  padding: 34px;
}

.chat-message {
  display: flex;
  align-items: flex-end;
  gap: 12px;
  margin-top: 18px;
}

.chat-message:first-child { margin-top: 0; }

.user-message {
  justify-content: flex-end;
  padding-left: 70px;
}

.chat-avatar {
  display: grid;
  flex: 0 0 36px;
  width: 36px;
  height: 36px;
  place-items: center;
  color: var(--ink);
  background: var(--accent);
  border: 1px solid var(--ink);
  border-radius: 50%;
  font-size: 17px;
  line-height: 1;
}

.chat-bubble {
  max-width: 560px;
  padding: 13px 16px;
  background: var(--soft);
  border-radius: 18px 18px 18px 5px;
  font-size: 16px;
}

.chat-bubble p { margin: 0; }

.user-message .chat-bubble {
  color: #fff;
  background: var(--ink);
  border-radius: 18px 18px 5px 18px;
}

.chat-suggestions {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
  max-width: 690px;
  margin: 26px 0 0 48px;
}

.chat-suggestions.is-quiet { display: none; }

.chat-suggestions button {
  min-height: 62px;
  padding: 12px 16px;
  cursor: pointer;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 16px;
  text-align: left;
  font-size: 14px;
  line-height: 1.35;
  transition: background 160ms ease, border-color 160ms ease;
}

.chat-suggestions button:hover {
  background: color-mix(in srgb, var(--accent) 42%, #fff);
  border-color: var(--ink);
}

.chat-composer {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 10px;
  margin: 0 18px 18px;
  padding: 10px 10px 10px 18px;
  background: var(--paper);
  border: 1px solid var(--line-dark);
  border-radius: 18px;
}

.chat-composer textarea {
  min-height: 32px;
  max-height: 150px;
  padding: 6px 0;
  resize: none;
  background: transparent;
  border: 0;
  outline: 0;
  font-size: 16px;
  line-height: 1.35;
}

.chat-composer textarea::placeholder {
  color: #4b4b48;
}

.chat-composer button {
  display: inline-flex;
  width: auto;
  min-width: 104px;
  height: 48px;
  align-items: center;
  justify-content: center;
  gap: 10px;
  color: #fff;
  cursor: pointer;
  background: var(--ink);
  border-radius: 14px;
  font-size: 15px;
  font-weight: 700;
}

.chat-composer button:disabled {
  color: #777;
  cursor: default;
  background: #d4d2cb;
}

.chat-privacy {
  margin: -6px 24px 16px;
  color: #494945;
  font-size: 13px;
}

.chat-evidence-links {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 12px;
}

.chat-evidence-links a {
  padding: 8px 11px;
  background: var(--accent);
  border: 1px solid var(--ink);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 700;
  text-decoration: none;
}

.chat-dots {
  display: flex;
  gap: 5px;
  width: 62px;
  padding: 17px 16px;
}

.chat-dots i {
  width: 6px;
  height: 6px;
  background: #77756f;
  border-radius: 50%;
  animation: chat-pulse 900ms infinite ease-in-out;
}

.chat-dots i:nth-child(2) { animation-delay: 120ms; }
.chat-dots i:nth-child(3) { animation-delay: 240ms; }

@keyframes chat-pulse {
  0%, 70%, 100% { opacity: 0.35; transform: translateY(0); }
  35% { opacity: 1; transform: translateY(-3px); }
}

/* Ad-to-page evidence gallery: a portfolio case, not a visitor search tool. */
.competitor-lp-use-case {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(390px, 0.8fr);
  gap: clamp(42px, 5vw, 84px);
  align-items: center;
  margin-top: 130px;
  padding-top: 80px;
  border-top: 1px solid var(--line-dark);
}

.lp-evidence-gallery,
.lp-evidence-copy {
  min-width: 0;
}

.lp-evidence-stage {
  height: auto;
  aspect-ratio: 3 / 2;
  padding: 18px;
  overflow: hidden;
  background: #f1f2ee;
  border: 1px solid var(--line-dark);
  border-radius: 24px;
}

.lp-evidence-slide {
  height: 100%;
  padding: 30px;
  overflow: hidden;
  background: #fff;
  border: 1px solid #deddd7;
  border-radius: 16px;
}

.lp-evidence-slide.is-active {
  animation: evidence-slide-in 360ms cubic-bezier(0.2, 0.75, 0.2, 1) both;
}

.lp-evidence-slide.evidence-image-slide,
.lp-evidence-slide.evidence-image-slide[data-evidence-slide="page"] {
  display: block;
  padding: 0;
  background: #fff;
}

.evidence-image-slide > img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center top;
}

@keyframes evidence-slide-in {
  from { opacity: 0; transform: translateY(12px) scale(0.99); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}

.lp-evidence-slide > header:not(.evidence-panel-heading) {
  display: grid;
  grid-template-columns: 1fr 180px;
  padding: 0 12px 18px 64px;
  border-bottom: 1px solid var(--line-dark);
  font-size: 13px;
  font-weight: 760;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.destination-ranking {
  padding: 0;
  margin: 0;
  list-style: none;
}

.destination-ranking li {
  display: grid;
  grid-template-columns: 48px minmax(0, 1fr) 180px;
  gap: 16px;
  align-items: center;
  min-height: 91px;
  border-bottom: 1px solid #e2e1dc;
}

.destination-ranking li:last-child {
  border-bottom: 0;
}

.destination-ranking li > b {
  font-size: 17px;
}

.destination-ranking li > div {
  display: grid;
  gap: 5px;
}

.destination-ranking li > div strong {
  font-size: 18px;
}

.destination-ranking li small {
  color: #4c4b46;
  font-size: 14px;
}

.destination-ranking li > span {
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 12px;
  align-items: center;
}

.destination-ranking li > span strong {
  font-size: 22px;
}

.destination-ranking i,
.message-analysis-grid i {
  position: relative;
  display: block;
  height: 7px;
  overflow: hidden;
  background: #e1e1dd;
  border-radius: 999px;
}

.destination-ranking i::before,
.message-analysis-grid i::before {
  position: absolute;
  inset: 0 auto 0 0;
  width: var(--share);
  content: "";
  background: var(--ink);
  border-radius: inherit;
  animation: evidence-bar 850ms 120ms ease both;
}

@keyframes evidence-bar {
  from { width: 0; }
}

.lp-evidence-slide[data-evidence-slide="page"] {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 24px;
}

.observed-page-mock {
  overflow: hidden;
  background: #f7eee8;
  border: 1px solid #d7b7aa;
  border-radius: 14px;
}

.mock-browser-bar {
  display: flex;
  align-items: center;
  gap: 7px;
  min-height: 42px;
  padding: 0 14px;
  background: #fff;
  border-bottom: 1px solid #ddd8d2;
}

.mock-browser-bar i {
  width: 8px;
  height: 8px;
  background: #c7c2bc;
  border-radius: 50%;
}

.mock-browser-bar span {
  margin-left: 8px;
  font-size: 12px;
  font-weight: 680;
}

.mock-page-hero {
  display: flex;
  min-height: calc(100% - 42px);
  flex-direction: column;
  justify-content: center;
  padding: 42px;
  background: linear-gradient(145deg, #fff5ef 0%, #e44832 155%);
}

.mock-page-hero > span {
  font-size: 12px;
  font-weight: 760;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.mock-page-hero > strong {
  max-width: 390px;
  margin-top: 20px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(38px, 3vw, 54px);
  font-weight: 500;
  letter-spacing: -0.05em;
  line-height: 0.98;
}

.mock-page-hero > small {
  max-width: 330px;
  margin-top: 22px;
  font-size: 15px;
  line-height: 1.45;
}

.mock-page-hero button {
  align-self: flex-start;
  margin-top: 28px;
  padding: 12px 18px;
  color: #fff;
  background: var(--ink);
  border: 0;
  border-radius: 999px;
  font-weight: 700;
}

.journey-steps {
  display: grid;
  gap: 12px;
  align-content: center;
  padding: 0;
  margin: 0;
  list-style: none;
}

.journey-steps li {
  display: grid;
  grid-template-columns: 54px 1fr;
  gap: 16px;
  align-items: center;
  min-height: 92px;
  padding: 14px 18px;
  border: 1px solid #deddd7;
  border-radius: 14px;
}

.journey-steps b {
  font-size: 30px;
}

.journey-steps span {
  font-size: 16px;
  font-weight: 700;
}

.evidence-panel-heading {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 20px;
  padding-bottom: 22px;
  border-bottom: 1px solid var(--line-dark);
}

.evidence-panel-heading div {
  display: grid;
  gap: 7px;
}

.evidence-panel-heading small {
  font-size: 12px;
  font-weight: 760;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.evidence-panel-heading strong {
  font-size: 24px;
}

.evidence-panel-heading > span {
  font-size: 13px;
}

.ad-proof-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: 24px;
}

.ad-proof-grid article {
  display: flex;
  min-height: 445px;
  flex-direction: column;
  padding: 18px;
  border: 1px solid #deddd7;
  border-radius: 14px;
}

.ad-proof-grid i {
  font-size: 12px;
  font-style: normal;
  font-weight: 760;
}

.ad-proof-grid strong {
  margin-top: 16px;
  font-size: 17px;
}

.ad-proof-grid span {
  margin-top: 8px;
  font-size: 13px;
  line-height: 1.4;
}

.ad-thumb {
  flex: 1;
  margin-top: 20px;
  background-color: #f2eee9;
  border-radius: 10px;
}

.ad-thumb-one { background: linear-gradient(160deg, #7f120d, #f5c7b2); }
.ad-thumb-two { background: linear-gradient(160deg, #f5eee8, #ca694d); }
.ad-thumb-three { background: linear-gradient(160deg, #24211d, #e8c7b2); }

.message-analysis-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 24px;
}

.message-analysis-grid > section {
  padding: 20px;
  border: 1px solid #deddd7;
  border-radius: 14px;
}

.message-analysis-grid h4 {
  margin: 0 0 18px;
  font-size: 20px;
}

.message-analysis-grid p {
  display: grid;
  gap: 9px;
  padding: 16px 0;
  margin: 0;
  border-top: 1px solid #e4e2dc;
}

.message-analysis-grid p span {
  display: grid;
  grid-template-columns: 1fr 72px;
  gap: 12px;
  align-items: center;
  font-size: 13px;
}

.message-analysis-grid p b {
  justify-self: end;
  font-size: 18px;
}

.lp-evidence-thumbs {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 8px;
  margin-top: 10px;
}

.lp-evidence-thumbs button {
  display: grid;
  grid-template-columns: 28px 1fr;
  gap: 8px;
  align-items: center;
  min-height: 58px;
  padding: 9px 11px;
  color: var(--ink);
  cursor: pointer;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 12px;
  text-align: left;
  font: inherit;
  font-size: 12px;
  font-weight: 680;
  line-height: 1.15;
  transition: background 180ms ease, border-color 180ms ease, transform 180ms ease;
}

.lp-evidence-thumbs button:hover,
.lp-evidence-thumbs button.is-active {
  background: var(--accent);
  border-color: var(--ink);
  transform: translateY(-2px);
}

.lp-evidence-thumbs button span {
  display: grid;
  width: 28px;
  height: 28px;
  place-items: center;
  color: #fff;
  background: var(--ink);
  border-radius: 50%;
  font-size: 11px;
}

.lp-evidence-copy h3 {
  margin: 0;
  font-size: clamp(44px, 4.2vw, 70px);
  font-weight: 500;
  letter-spacing: -0.065em;
  line-height: 0.98;
}

.lp-evidence-copy > p:not(.use-case-label):not(.evidence-depth-note) {
  margin: 28px 0 0;
  font-size: 18px;
  line-height: 1.55;
}

.evidence-stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
  margin: 34px 0 0;
}

.evidence-stats div {
  position: relative;
  min-width: 0;
  padding: 18px 14px;
  background: #fff;
  border: 1px solid var(--line-dark);
  border-radius: 14px;
}

.evidence-stats div.is-featured {
  background: linear-gradient(145deg, #f7fbe6, var(--accent));
  border: 2px solid #61721a;
  box-shadow: 0 8px 24px rgba(91, 108, 28, 0.13);
}

.evidence-stats div.is-featured::after {
  position: absolute;
  top: 12px;
  right: 12px;
  width: 8px;
  height: 8px;
  content: "";
  background: #61721a;
  border-radius: 50%;
}

.evidence-stats dt {
  font-size: clamp(30px, 3vw, 48px);
  font-weight: 740;
  letter-spacing: -0.05em;
}

.evidence-stats dd {
  margin: 8px 0 0;
  font-size: 13px;
  line-height: 1.25;
}

.evidence-depth-note {
  margin: 24px 0 0;
  padding: 18px 20px;
  background: var(--accent);
  border-radius: 14px;
  font-size: 16px;
  line-height: 1.45;
}

.competitor-lp-use-case > .case-disclosure {
  grid-column: 1 / -1;
}

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 500ms ease, transform 560ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1180px) {
  :root {
    --page: min(100% - 40px, 1100px);
  }

  .research-system {
    grid-template-columns: 1fr 1.7fr;
  }

  .research-outputs {
    grid-column: 1 / -1;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .case-summary-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .case-cover {
    grid-column: 1 / -1;
    min-height: 480px;
  }

  .case-cover img {
    height: 400px;
  }

  .case-workspace {
    grid-template-columns: minmax(0, 1.55fr) minmax(280px, 0.75fr);
  }
}

@media (max-width: 860px) {
  :root {
    --header-height: 58px;
  }

  body {
    font-size: 16px;
  }

  .site-header {
    grid-template-columns: 1fr auto;
    width: calc(100% - 20px);
    padding-left: 12px;
    border-radius: 17px;
  }

  .header-balance {
    display: none;
  }

  .identity span {
    font-size: 16px;
  }

  .identity img {
    width: 38px;
    height: 38px;
  }

  .main-nav a {
    min-width: 0;
    padding: 8px 12px;
  }

  .about-hero {
    grid-template-columns: 1fr;
    min-height: auto;
    margin-top: 96px;
    padding: 58px 40px 70px;
  }

  .about-hero-foot {
    grid-template-columns: minmax(210px, 0.38fr) minmax(0, 1fr);
    gap: 36px;
  }

  .about-hero-meta {
    align-items: flex-start;
    flex-direction: column;
  }

  .tenure {
    text-align: left;
  }

  .about-hero h1 {
    margin: 48px 0 52px;
    font-size: clamp(58px, 11.5vw, 96px);
  }

  .about-story {
    grid-template-columns: minmax(0, 1.28fr) minmax(240px, 0.72fr);
    gap: 48px;
    padding-top: 80px;
  }

  .career-panel {
    position: static;
    min-height: 0;
  }

  .about-narrative h2,
  .about-method-heading h2 {
    font-size: clamp(48px, 8vw, 78px);
  }

  .about-method-heading {
    grid-template-columns: 1fr;
  }

  .about-method-heading > p:last-child {
    margin-top: 30px;
  }

  .about-range {
    grid-template-columns: 1fr;
    margin-top: 70px;
  }

  .about-range article {
    min-height: 0;
    padding: 28px 0 44px;
  }

  .about-range article + article {
    padding-left: 0;
    border-left: 0;
  }

  .about-range h3 {
    margin-top: 38px;
  }

  .range-previews {
    max-width: 620px;
  }

  .belief-statement p {
    font-size: clamp(23px, 4vw, 32px);
  }

  .belief-signal h3 {
    font-size: clamp(40px, 7vw, 62px);
  }

  .belief-signal-flow {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .belief-signal-flow li:nth-child(3) {
    border-left: 0;
  }

  .hero {
    min-height: 84svh;
    padding-top: 92px;
  }

  .hero h1 {
    font-size: clamp(54px, 10.5vw, 82px);
  }

  .experience-line {
    justify-content: flex-start;
    border-radius: var(--radius);
  }

  .research-proof {
    padding: 32px 24px;
  }

  .research-system {
    grid-template-columns: 1fr;
  }

  .research-scale {
    min-height: 300px;
  }

  .research-stages {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .research-outputs {
    grid-column: auto;
  }

  .proof-row,
  .proof-row-reverse {
    grid-template-columns: 1fr;
    min-height: 0;
  }

  .proof-row-reverse .proof-row-copy,
  .proof-row-reverse .proof-row-media {
    order: initial;
  }

  .proof-row-media {
    min-height: 420px;
  }

  .portfolio-heading {
    padding-top: 118px;
  }

  .project-grid {
    grid-template-columns: 1fr;
  }

  .project-featured-link {
    grid-template-columns: 1fr;
  }

  .project-featured-media {
    min-height: 520px;
  }

  .research-use-case,
  .research-library-direct,
  .customer-voice-use-case,
  .direct-case,
  .direct-case-library,
  .direct-case-reporting {
    grid-template-columns: 1fr;
  }

  .research-visuals {
    min-height: 540px;
  }

  .research-workflow {
    grid-template-columns: 1fr;
  }

  .research-workflow li {
    min-height: 0;
  }

  .research-library-direct,
  .direct-case {
    min-height: 0;
    padding-top: 80px;
  }

  .direct-media,
  .direct-case-library .direct-media,
  .direct-case-heatmap .direct-media {
    min-height: 540px;
  }

  .browser-frame {
    height: 620px;
    min-height: 0;
  }

  .project-card-media {
    height: min(68vw, 500px);
  }

  .lp-showcase {
    grid-template-columns: 1fr;
  }

  .portfolio-editorial blockquote {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .portfolio-editorial {
    grid-template-columns: 1fr;
  }

  .lp-selector-grid {
    max-height: 620px;
  }

  .lp-selected-preview {
    position: static;
  }

  .lp-mobile-scroll {
    height: 720px;
  }

  .case-summary-grid,
  .case-workspace {
    grid-template-columns: 1fr;
  }

  .case-cover {
    grid-column: auto;
  }

  .case-sidebar {
    position: static;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .case-work-heading {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 580px) {
  :root {
    --page: calc(100% - 24px);
    --radius: 18px;
  }

  .site-header {
    position: fixed;
    top: 8px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    min-height: 56px;
    margin-top: 0;
    padding: 7px 8px 7px 12px;
  }

  .identity {
    gap: 8px;
  }

  .identity img {
    width: 36px;
    height: 36px;
  }

  .main-nav {
    gap: 2px;
  }

  .main-nav a {
    padding: 8px 7px;
    font-size: 14px;
  }

  .identity span {
    display: none;
  }

  .about-hero {
    display: flex;
    flex-direction: column;
    width: calc(100% - 24px);
    margin-top: 92px;
    padding: 38px 20px 52px;
    border-radius: 24px;
  }

  .about-hero::before {
    top: 18px;
    right: 18px;
    width: 48px;
    height: 48px;
  }

  .about-hero-meta {
    gap: 22px;
  }

  .about-hero h1 {
    margin: 50px 0 42px;
    font-size: clamp(49px, 14vw, 70px);
    line-height: 0.92;
  }

  .about-hero h1 br {
    display: none;
  }

  .about-hero h1 em {
    margin-left: 0.08em;
    white-space: normal;
  }

  .about-hero-foot {
    display: flex;
    flex-direction: column;
    gap: 32px;
  }

  .about-hero-intro {
    padding-left: 0;
    border-left: 0;
  }

  .about-hero-intro > p {
    font-size: 19px;
  }

  .about-hero-portrait {
    order: 2;
    width: min(76vw, 310px);
    margin: 22px auto 0;
  }

  .about-hero-intro {
    order: 1;
  }

  .about-hero-portrait figcaption {
    align-items: flex-start;
    flex-direction: column;
    gap: 2px;
  }

  .about-hero-portrait figcaption span {
    text-align: left;
  }

  .about-story {
    grid-template-columns: 1fr;
    gap: 64px;
    padding: 64px 0 100px;
  }

  .about-narrative {
    padding-top: 0;
  }

  .about-narrative h2,
  .about-method-heading h2 {
    margin: 20px 0 34px;
    font-size: 48px;
  }

  .about-copy {
    gap: 20px;
  }

  .about-copy p {
    font-size: 18px;
  }

  .career-panel {
    min-height: 0;
    padding: 14px;
    overflow: hidden;
  }

  .career-heading {
    padding: 10px 8px 16px;
  }

  .career-tabs {
    display: flex;
    max-width: 100%;
    overflow-x: auto;
    scrollbar-width: none;
  }

  .career-tabs::-webkit-scrollbar {
    display: none;
  }

  .career-tabs button {
    flex: 0 0 auto;
    min-width: 128px;
  }

  .career-panels {
    padding: 30px 10px 14px;
  }

  .career-stage h3 {
    font-size: 30px;
  }

  .about-method {
    padding: 70px 0 90px;
  }

  .about-method-heading > p:last-child {
    font-size: 18px;
  }

  .about-range {
    margin-top: 58px;
  }

  .about-range article {
    padding-bottom: 38px;
  }

  .about-range h3 {
    font-size: 34px;
  }

  .range-previews {
    height: 228px;
  }

  .about-belief {
    display: block;
    margin-top: 70px;
    padding-top: 38px;
  }

  .belief-label {
    margin-bottom: 24px;
  }

  .belief-statement p {
    font-size: 24px;
    line-height: 1.38;
  }

  .belief-signal {
    margin-top: 54px;
    padding-top: 34px;
  }

  .belief-signal-flow {
    display: grid;
    grid-template-columns: 1fr;
    margin-top: 40px;
  }

  .belief-signal-flow li {
    min-height: 0;
    padding: 22px 0 28px;
    text-align: center;
  }

  .belief-signal-flow li + li {
    border-left: 0;
  }

  .signal-step-icon {
    width: 62px;
    height: 62px;
  }

  .belief-signal-flow strong {
    white-space: normal;
  }

  .signal-context-map {
    grid-template-columns: 1fr;
    gap: 14px;
    margin-top: 30px;
  }

  .signal-source-cluster {
    flex-wrap: wrap;
    justify-content: center;
  }

  .signal-source-cluster span {
    font-size: 14px;
  }

  .context-connector {
    width: 1px;
    height: 34px;
    margin-inline: auto;
  }

  .context-connector::after {
    top: auto;
    right: -4px;
    bottom: 0;
    transform: rotate(135deg);
  }

  .context-connector i {
    top: 0;
    left: -4px;
    animation-name: context-travel-vertical;
  }

  @keyframes context-travel-vertical {
    0%, 10% { top: 0; opacity: 0; }
    25% { opacity: 1; }
    80% { top: calc(100% - 9px); opacity: 1; }
    100% { top: calc(100% - 9px); opacity: 0; }
  }

  .belief-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .belief-actions .primary-cta,
  .belief-actions .secondary-cta {
    width: 100%;
  }

  .contact-page {
    display: block;
    min-height: 100svh;
    padding: 112px 0 60px;
  }

  .contact-page h1 {
    margin: 14px 0 34px;
    font-size: clamp(52px, 15.2vw, 72px);
    line-height: 0.9;
  }

  .contact-intro {
    font-size: 18px;
  }

  .contact-actions {
    display: grid;
    margin-top: 34px;
  }

  .contact-form {
    margin-top: 42px;
    padding: 22px;
  }

  .contact-fields {
    grid-template-columns: 1fr;
  }

  .contact-form-actions {
    display: grid;
  }

  .contact-primary,
  .contact-secondary {
    width: 100%;
  }

  .hero {
    width: calc(100% - 18px);
    min-height: 80svh;
    padding: 74px 4px 64px;
  }

  .hero h1 {
    margin: 24px 0 28px;
    font-size: clamp(32px, 8.6vw, 48px);
    letter-spacing: -0.065em;
    line-height: 0.94;
  }

  .hero-copy {
    gap: 15px;
  }

  .hero-copy p {
    font-size: 17px;
  }

  .primary-cta {
    margin-top: 26px;
  }

  .experience-line {
    width: calc(100% - 24px);
    gap: 8px 10px;
    margin-bottom: 60px;
    padding: 20px;
  }

  .experience-line i {
    transform: rotate(90deg);
  }

  .research-proof {
    padding: 28px 16px;
    border-radius: 22px;
  }

  .section-intro h2,
  .portfolio-section-heading h2 {
    font-size: 44px;
  }

  .research-stages,
  .research-outputs {
    grid-template-columns: 1fr;
  }

  .research-stages li {
    min-height: 170px;
  }

  .research-artifact > img {
    max-height: 440px;
    padding: 10px;
  }

  .research-artifact figcaption {
    align-items: flex-start;
    flex-direction: column;
  }

  .proof-index {
    padding-top: 90px;
  }

  .proof-index > .section-intro {
    margin-bottom: 36px;
  }

  .proof-row {
    gap: 24px;
    padding: 46px 0;
  }

  .proof-row-copy h3 {
    font-size: 40px;
  }

  .proof-row-media,
  .proof-row-media.page-media {
    min-height: 340px;
    padding: 14px;
  }

  .proof-row-media img,
  .proof-row-media.page-media img {
    height: auto;
    max-height: 430px;
  }

  .media-pair {
    grid-template-columns: 1fr;
  }

  .media-pair img:last-child {
    display: none;
  }

  .portfolio-heading {
    padding: 100px 0 42px;
  }

  .portfolio-heading h1 {
    font-size: min(27vw, 140px);
  }

  .portfolio-heading > p:last-child {
    font-size: 17px;
  }

  #portfolioSections {
    padding-top: 72px;
  }

  .portfolio-section {
    padding: 54px 0 72px;
  }

  .project-grid {
    gap: 42px;
  }

  .project-card-media {
    height: 88vw;
    padding: 20px;
  }

  .lp-showcase {
    gap: 42px;
  }

  .lp-selector {
    padding-top: 18px;
  }

  .lp-selector-heading {
    margin-bottom: 18px;
  }

  .lp-selector-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 16px 8px;
    max-height: 500px;
    padding-right: 4px;
  }

  .lp-thumb-window {
    border-radius: 8px;
  }

  .lp-selector-item > strong {
    margin-top: 7px;
    font-size: 14px;
  }

  .lp-selected-heading {
    align-items: flex-end;
  }

  .lp-selected-heading h3 {
    font-size: 20px;
  }

  .lp-selected-heading > span {
    font-size: 14px;
  }

  .lp-mobile-scroll {
    height: 72vh;
    min-height: 560px;
    padding: 10px;
    border-radius: 16px;
  }

  .project-featured-link {
    gap: 34px;
    padding: 24px 18px;
    border-radius: 20px;
  }

  .project-featured-copy h3 {
    font-size: 43px;
  }

  .project-featured-intro {
    font-size: 17px;
  }

  .project-delivery {
    align-items: flex-start;
    flex-direction: column;
    gap: 4px;
  }

  .project-featured-media,
  .case-cover-pair {
    grid-template-columns: 1fr;
  }

  .project-featured-media {
    min-height: 0;
    padding: 16px;
  }

  .project-featured-media img {
    max-height: none;
  }

  .research-use-case {
    gap: 38px;
    padding: 24px 18px;
    border-radius: 20px;
  }

  .research-question h3,
  .direct-copy h3 {
    font-size: 43px;
  }

  .research-question > p:not(.project-overline):not(.use-case-label),
  .direct-copy > p:not(.project-overline):not(.direct-note):not(.use-case-label) {
    font-size: 17px;
  }

  .research-delivery {
    width: 100%;
  }

  .delivery-metrics {
    grid-template-columns: 1fr;
  }

  .delivery-metrics div + div {
    padding-left: 0;
    border-top: 1px solid var(--line-dark);
    border-left: 0;
  }

  .research-cta {
    width: 100%;
  }

  .research-visuals {
    grid-template-columns: 1fr;
    min-height: 0;
    padding: 14px;
  }

  .research-visuals img {
    max-height: none;
  }

  .research-workflow li {
    grid-template-columns: 46px 1fr;
    grid-template-rows: 76px auto;
    gap: 14px;
    padding: 18px;
  }

  .workflow-icon {
    width: 104px;
    height: 72px;
  }

  .research-workflow b {
    width: 46px;
    height: 46px;
  }

  .research-workflow strong {
    font-size: 22px;
  }

  .research-library-direct,
  .customer-voice-use-case,
  .direct-case {
    gap: 38px;
    padding-top: 64px;
  }

  .customer-voice-use-case {
    margin-top: 70px;
    padding-top: 64px;
  }

  .customer-voice-use-case .case-disclosure {
    margin-top: 0;
  }

  .listicle-preview {
    height: 620px;
    min-height: 620px;
    padding: 0;
  }

  .signal-note-flow {
    align-items: flex-start;
    flex-direction: column;
  }

  .signal-note-flow i {
    margin-left: 16px;
    transform: rotate(90deg);
  }

  .portfolio-editorial {
    padding: 34px 22px;
    border-radius: 22px;
  }

  .portfolio-editorial h2 {
    font-size: 45px;
  }

  .editorial-tabs {
    display: flex;
    overflow-x: auto;
    scrollbar-width: none;
  }

  .editorial-tabs::-webkit-scrollbar {
    display: none;
  }

  .editorial-tabs button {
    flex: 0 0 auto;
    min-width: 136px;
  }

  .editorial-panels {
    min-height: 250px;
    padding-top: 30px;
  }

  .direct-media,
  .direct-case-library .direct-media,
  .direct-case-heatmap .direct-media {
    min-height: 0;
    padding: 14px;
    border-radius: 18px;
  }

  .direct-case-heatmap .direct-media {
    max-height: 620px;
    padding: 20px 12px 0;
  }

  .direct-case-heatmap .direct-media > img {
    width: min(88%, 540px);
  }

  .direct-case-library .direct-media > img,
  .direct-case-reporting .direct-media > img {
    width: 100%;
    margin-left: 0;
  }

  .browser-frame {
    height: 580px;
    padding: 48px 8px 8px;
  }

  .check-list-grid {
    grid-template-columns: 1fr;
    column-gap: 0;
  }

  .case-summary-grid.is-paired-case .case-cover {
    min-height: 0;
  }

  .case-cover .case-cover-pair img {
    height: auto;
    padding: 8px;
  }

  .project-card-copy h3 {
    font-size: 31px;
  }

  .project-card-copy p {
    font-size: 15px;
  }

  .case-view > article {
    padding: 82px 0 90px;
  }

  .case-masthead h1 {
    font-size: 15vw;
  }

  .case-summary-panel,
  .case-cover {
    min-height: 350px;
    padding: 22px;
  }

  .case-cover img {
    height: 290px;
  }

  .case-work-heading {
    margin-top: 78px;
  }

  .artifact-toolbar {
    align-items: flex-start;
    flex-direction: column;
    padding: 14px;
  }

  .artifact-actions {
    width: 100%;
    justify-content: space-between;
  }

  .artifact-viewport {
    height: 68vh;
    min-height: 480px;
    padding: 10px;
  }

  .artifact-viewport iframe {
    min-width: 760px;
  }

  .artifact-viewport.is-mobile iframe {
    width: 390px;
    min-width: 390px;
  }

  .case-sidebar,
  .case-pagination {
    grid-template-columns: 1fr;
  }

  .case-pagination a:last-child {
    text-align: left;
  }

  .chat-page {
    padding: 112px 0 70px;
  }

  .chat-heading h1 {
    font-size: 16vw;
  }

  .chat-window {
    border-radius: 20px;
  }

  .chat-messages {
    min-height: 440px;
    padding: 22px 16px;
  }

  .chat-suggestions {
    grid-template-columns: 1fr;
    margin-left: 0;
  }

  .chat-composer {
    margin: 0 10px 10px;
  }

  .chat-composer button {
    min-width: 54px;
  }

  .chat-composer button span:first-child { display: none; }

  .chat-privacy { margin-inline: 16px; }

}

@media (max-width: 1180px) {
  .competitor-lp-use-case {
    grid-template-columns: 1fr;
  }

  .lp-evidence-copy {
    max-width: 850px;
  }

  .signal-context-map {
    grid-template-columns: 1fr;
    max-width: 820px;
  }

  .signal-source-cluster {
    justify-content: center;
  }

  .context-outcomes {
    width: 100%;
  }
}

@media (max-width: 860px) {
  .career-tabs {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .competitor-lp-use-case {
    margin-top: 80px;
    padding-top: 60px;
  }

  .lp-evidence-stage {
    height: auto;
    aspect-ratio: 3 / 2;
    padding: 10px;
  }

  .lp-evidence-slide {
    padding: 20px;
  }

  .lp-evidence-thumbs {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .lp-evidence-slide[data-evidence-slide="page"] {
    grid-template-columns: 1fr;
    overflow-y: auto;
  }

  .mock-page-hero {
    min-height: 360px;
  }

  .journey-steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .ad-proof-grid {
    grid-template-columns: 1fr;
    overflow-y: auto;
  }

  .ad-proof-grid article {
    min-height: 260px;
  }

  .message-analysis-grid {
    grid-template-columns: 1fr;
    overflow-y: auto;
  }

  .destination-ranking li,
  .lp-evidence-slide > header:not(.evidence-panel-heading) {
    grid-template-columns: 42px minmax(0, 1fr) 130px;
  }

  .lp-evidence-slide > header:not(.evidence-panel-heading) {
    padding-left: 58px;
  }

  .destination-ranking li > span {
    grid-template-columns: 44px 1fr;
  }
}

@media (max-width: 580px) {
  .lp-evidence-stage {
    width: 100%;
    height: auto;
    aspect-ratio: 3 / 2;
  }

  .lp-evidence-slide > header:not(.evidence-panel-heading) {
    display: none;
  }

  .destination-ranking li {
    grid-template-columns: 34px minmax(0, 1fr) 70px;
    gap: 8px;
    min-height: 86px;
  }

  .destination-ranking li > span {
    grid-template-columns: 1fr;
    gap: 5px;
  }

  .destination-ranking li > div strong {
    font-size: 15px;
  }

  .destination-ranking li small {
    font-size: 12px;
  }

  .lp-evidence-thumbs {
    grid-template-columns: 1fr 1fr;
  }

  .evidence-stats {
    grid-template-columns: 1fr;
  }

  .context-outcomes > span {
    grid-template-columns: 1fr;
    gap: 6px;
  }
}

@media (max-width: 1180px) {
  .direct-case-cro-system {
    grid-template-columns: 1fr;
    min-height: 0;
  }

  .direct-case-cro-system .direct-copy {
    max-width: 860px;
  }
}

@media (max-width: 860px) {
  .direct-case-cro-system {
    gap: 40px;
    padding-top: 36px;
  }

  .cro-system-stage {
    height: 520px;
    padding: 12px;
    border-radius: 18px;
  }
}

@media (max-width: 580px) {
  .cro-system-stage {
    height: 340px;
    padding: 8px;
  }

  .cro-system-slide {
    border-radius: 12px;
  }

  .cro-system-slide-analysis > img {
    width: 88%;
  }

  .cro-system-tabs {
    grid-template-columns: 1fr;
  }

  .cro-system-tabs button {
    min-height: 54px;
  }

  .direct-case-cro-system .direct-copy h3 {
    font-size: 42px;
  }
}

/* Editorial type system: headings carry hierarchy through selective emphasis,
   rather than rendering every word at the same heavy weight. */
:where(#overviewView, #portfolioView, #contactView, #askView) :where(h1, h2, h3, h4) {
  font-weight: 480;
}

:where(#overviewView, #portfolioView, #contactView, #askView) :where(h1, h2, h3, h4) strong {
  font-weight: 720;
}

:where(#overviewView, #portfolioView, #contactView, #askView) p strong,
:where(#overviewView, #portfolioView, #contactView, #askView) li strong {
  font-weight: 680;
}

.heading-light {
  font-weight: 390;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}